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Artificial intelligence (AI) is becoming increasingly important in higher education. It allows for adaptive learning, personalized interaction with materials, and guidance for students. AI has the potential to greatly enhance the learning experience for students. Hello everyone, I'm Sonia Marshall and I am going to talk on why is artificial intelligence important in higher education. So as you all know, as artificial intelligence has been developing day by day, in higher education it can help students to learn adaptively. It will also help in personalizing interaction with the material and the guiding learners. Thank you.