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Transcription
The speaker discusses their experience selling solar panels door-to-door and emphasizes the importance of appealing to homeowners' desires. They mention that people are not simply buying the physical product, but rather the feeling of having something new and superior to others. The speaker suggests creating offers that cater to these desires, such as an exclusive homeowner club or promotions for qualifying homeowners, which can make them feel superior. I sold solar door-to-door, and a big part of solar sales is appealing to certain desires that the homeowners have. They want the latest and greatest technology. So in solar, a lot of times what you'll see is one or two people in the neighborhood get the panels, and then it spreads to the rest of the neighborhood like a wildfire. They see the install trucks, they see the panels getting put up, and they start talking. So I'm not sure if this applies to roofing as well, but it is an interesting talking point. The fact that people are not so much buying the thing on the roof as they are buying the feeling of having something new and better than what everyone else has. So I'm not sure if this applies to roofing as well, but it is an interesting talking point. The fact that people are not so much buying the thing on the roof as they are buying the feeling of exclusivity and superiority of having something new and better. Because that feeling is what they value, and that is what they truly want. So when we're talking about crafting offers and creating value, give it to them. Give them something that appeals to those desires. Maybe it's an exclusive homeowner club. Maybe it's an exclusive roofing homeowner club. Or maybe it's an exclusive roofing homeowner club or an exclusive promotion for homeowners that qualify. Because that word right there, qualify, is what gives them that feeling that they're better than the rest if they qualify. Maybe it's an exclusive roofing homeowner club or an exclusive promotion for homeowners that qualify. Because that word right there, qualify, is what gives them that feeling that they're better than the rest if they qualify.
