DCWUI_slide23_

A travel and hospitality company used Adobe Campaign and Adobe Analytics to send personalized emails at a large scale, reaching billions of people annually. This allowed them to be innovative and creative in managing campaigns and segmenting data. They integrated Adobe Analytics to personalize web experiences, booking emails, and landing page offers. With this solution, they were able to launch new campaigns in minutes or hours and saw a 40% increase in open rates. They now deliver over 3 billion personalized emails each year. This travel and hospitality company wanted to use a solution that allowed a small team to send highly personalized email communication at scale, that is billions annually. They also wanted to leverage a tool that encouraged innovation and creativity in campaign management and data segmentation. They wanted to combine a solution with Adobe Analytics to power web personalization, abandon booking emails, personalized landing page offers, and more. To achieve these business goals, this travel and hospitality company used Adobe Campaign along with Adobe Analytics. Now they have implemented 150 plus personalized customer journeys and deliver 50 plus weekly campaigns driving millions of personalized experiences. The team now launches new campaigns in minutes or hours rather than days or weeks. They saw 40% higher open rates with personalized content delivering 3 plus billion emails a year.