Different Frames Saves movies_antonio side

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looking forward to the conversation today i think you know our idea of trying to dissect what the movie industry has kind of become and what we can do to save movies is like a popular conversation point right now in like culture um i feel like every other day i see some sort of like headline or something about like movies closing or like the box office and you know it seems so like dour in some sense but i think you know i think we could learn a lot for through talking like both of us and like david too with like who have like more of a knowledge of film history maybe we can kind of see what trends have happened throughout history and what we can do to like change that in the future so so so so yeah i would agree okay good um um okay um yeah um i would say uh very clearly uh having issues as far as getting viewers to reflect uh any sort of profit sustainable profit that these like studios like hollywood can like sustain because you're dealing with hundreds of millions of dollars of losses and because people aren't filling in those seats that they're supposed to be um and then you know there's going to be there's going to be consequences to that of of an industry that can't sustain itself so that as far as movie going you're seeing like theaters shut down you're seeing movies not make profits back and so there's very clearly the numbers of people go movie going uh public is going down so so um yeah so so so so uh yeah i mean i have like there's a number of like times i can recall where like someone was doing something or talking or whatever in a movie and it like distracted me um but if that's a serious like i don't i don't know if that's like a serious like anomaly with today maybe the phone thing is because it's a bright screen is a bit more distracting but like uh yeah i kind of even like even the ones where they're like no phones sometimes i'll see like the guy next to me be like and i'll be like oh my god so so right yeah because i mean if you if you're at home too it's like okay it's not going to be that much better like there's the neighbors are doing whatever and like maybe somebody else in your house is going to be like on their phone like there's at a certain point unless you're like in a black box just with no other person you're going to have something so um um yeah um um well the concessions have also gone up quite a lot too i think that's a big thing that much okay um um yeah right yeah um yeah i mean the right the hollywood industry is itself has like led to this problem they sort of you know the pandemic you know people are still blaming that or whatever but i think that just exasperated a problem that was already like set up um that the studios and hollywood set up for themselves are like conditioning people to oh i can just oh fall guy like i might not go to the movie oh two weeks later it's on video on demand all right i'll watch it maybe like half hour segments on my tv and so what you're creating is like this problem of like competing with yourself in a way but like where does the money go and how do you measure all those things and then what what product are you creating to justify the cost of you know a movie ticket um um so um right oh wow um um um so yeah um yeah right yeah exactly right it's another um sort of illusion of like to keep you just sort of paying money and like scrolling and you're not making a decision of of you know this is a movie if if let's say you know maybe here is an idea for a solution to save um you know cinemas is like you have a movie come out like a few movies come out and maybe you don't have a multiplex you have like a four movie theater theater you know you can cost charge as much whatever and you have those movies there for that release window of the theatrical run and you delay the streaming for like let's say six months or a year whatever dvds used to be then these people are like well what do i do with my time i'm gonna go to one of these four selections of movies probably one of them is going to be good and you know then you like people are kind of like buying into this idea we're like okay i'm trusting that like this film is going to be something interesting whereas like if you have unlimited options it's like what do you even choose it's like oh i'll just go back to like the office or something like that after scrolling for an hour and it's an illusion that you you don't actually own the movies either you're just subscribing to you know yeah right yeah can i ask you guys uh do you have any subscriptions to like a list or any of your theaters so that's really good so oh movie pass but i think yeah but i think i like think movie pass is sort of like a part of the cause of like the situation we're in today yeah right yeah yeah um right right yeah i mean i feel bad for like you know we forget about the the average american middle america there have one movie theater in their town like and those are closing you know every every other week um i guess uh i had a thought well maybe it'll come back to me um really sad so yeah because of those recliners so okay so yeah um the new beverly yeah i mean from my own personal experience like right now is like a boom for repertory theaters um you know the vista theater that just was renovated by tarantino i mean this is like probably the most gorgeous theater i've been like ever and like perfect seating everywhere um and you know i have a list i have the opportunity to go three times a week to see a movie and i'm choosing to go spend money like extra money to go see these old movies these repertory movies these movies like on film and they're all like sold out you know uh so uh so 30 minutes of trailers god so um yeah so okay so right yeah so okay so so um i think i think right i think there was there used to be okay as much as i love the marvel movies those have been the mainstream of temple blockbusters for a whole section of the industry and those need to be fitting in with more or less within uh style of this cinematic universe in that studio that has like had a sort of trickle effect throughout the rest of the industry because of that model that of success that they've had whereas i mean i guess a clear example towards that like novelty that maybe david you were talking about are movies like oppenheimer and barbie very both visually you know distinct movies in their own way and you know people showed up for those movies um i think really what the audience what i've heard you know and i i like talking to like normal people that like don't maybe they don't like the movies that i like or maybe they like they have these criticisms of like movie people that you know are like reflected of me but i still am like oh that's interesting i i can't like wait to hear more about like your view what it comes what it comes down to these people that don't know much about like cinematic technique they still want like the story they still want like a good surprise and something that they haven't really seen before but presented in like well i mean they want a story that they know and is good but presented in a new way so i think what hollywood has been doing though is they've been like making more formulaic movies and since they're putting so much money to each one of those movies they don't have as much of a variety whereas back in the day i think those like formulaic movies like let's say the star wars knockoffs or whatever those would be like lower budgeted and like they could kind of produce a lot of those on the side and people would be like oh let's just go see it like and those have gotten like forgotten for a time so honey so i i think you're right i think the other part of that problem though is that there's no the marketing and i know this from like marketing people that i that you know are in the industry they are not reaching the audience that they're intended to they i don't there's some disconnect between the marketing reaching like the audience that they should like people didn't even know the kingdom of the planet the apes movie was out people didn't know fall guy was out like why i don't know right yeah um so um right so mm-hmm mm-hmm so yeah right for tv oh for i would say um kind of a example like civil war is kind of a good mid-budget example where it's like a very high concept idea that everyone was like oh civil war like oh that movie's gonna be crazy and it was at a mid-budget so it could make its money back um i mean a high you know 80 million is like you know relatively low for a big well that's like a24's biggest movies that they need to like start making these in order to fund smaller movies but still it was like okay high concept i know civil war i know what i'm gonna get into but then they can kind of make this sort of art house movie and you know whether people like it or not that's a little bit you know up to them but like it got people to go see it um which is yeah maybe not with a marketing um i saw it right yeah right yeah yeah yeah and people right now are kind of touting um furious as a big flop which i mean i don't know i feel like that's more like a clickbaity thing like it is a flop but like mad max is kind of like a weird niche concept anyway you know like so right yeah i think people just really oh joker twos you know oh i forgot the musical thing yeah well this um i kind of wanted to ask you both a question because greg you kind of brought it up was like you know you you said that you know people are going to go do other things and see other things and you know um in my experience people are hungry for like concerts they're hungry to go to disneyland they want to go see like something you know something that they can physically go to and have an experience um and they're willing to pay a lot of money for the snacks they're willing to pay a lot for like merch and stuff how do we get yeah taylor swift i mean you know her movie was amazing but like people showed up for her movie because it was like a an app you know a different aspect movie because it was like a an app you know a different aspect of that going to that concert so how do we get people to come back to the movie theaters and treat that experience in a way that reflects the cost and the effort to go what would you guys like ideal perfect yeah it's a concert movie so so uh so um so so um hmm so to see the trailer um so yeah it would be waiting you know 35 minutes for all those trailers yep what well the coca-cola and the new coca-cola ad is a whole short film and everyone's always like like everyone like when i saw furiosa there were so many people just going like ah like stop start the movie like yeah i love that idea like i mean i'm imagining like the mandalorian instead of like those 45 minute long episodes they'd be like you know 15 minute 20 minute episodes in front of the movies like people would go mm-hmm oh yeah it's all filler right yeah the obi-wan show so right well they have to they have to drag it out so people um feel like their subscription is worth it and they keep subscribing another month so so yeah right mm-hmm no mm-hmm right yeah right right mm-hmm so oh so mm-hmm mm-hmm yeah i think some movie theaters have been doing that uh since the pandemic i don't know how popular it is but i i know that is a thing you can do so well it'd be it would be something like um you know whoever you and your party are paying to rent the space whatever you project you're not paying tickets for the movie that's projecting you're renting for the space oh i see mm-hmm mm-hmm i'll have to look into it more but i know that some things like this do exist i think some theaters are like have a selection at least of movies like a list like here we have the right to show these and because i'll see sometimes like very rarely but i'll see sometimes like oh this random movie screening in this amc at this time i think this is like someone just like was like hey i want that to be playing like ghostbusters or something you know um but i'll have to look more into that guys my max subscription they just emailed me it went up a dollar $16.99 breaking news guys max that used to be hbo oh man yeah well it's kind of now with these mergers it's i don't i don't know it's going down but uh david did you have any uh ideas about the uh you know get people into this yeah the theatrical experience mm-hmm yeah hmm so hmm hmm right i think it makes sense too because well especially nowadays that maybe it wouldn't work maybe it wouldn't be that feasible like 10 years ago but like nowadays it's like i mean what does the box office even mean anymore when like they're not reporting the viewership of streaming what how how exactly does a list figure into the you know box office i know that there's some allotment of there's some allotment of like the the money that is you know calculated into how many seats i i don't know how transparent that is but like i think your idea would make a lot of sense nowadays because like i mean you're already if you have your brand new movie available to stream for 25 that's one movie ticket here but you can have your friends over then they're already losing that money but if you were like okay everyone pays five dollars to go see it in the theater maybe they'd be like oh well let's just go to the theater five bucks why not yeah right i would just make sure that cost you know contracts would be in place for the filmmakers and all those people involved in the production uh which is a whole nother thing now with the strikes and um right yeah but if they're redoing those contracts might as well try to figure out how to change the movie pricing yeah so yeah hmm and follow so yeah so yeah so i mean i agree with your points as far as like once the people are in uh you know the theater and like what kind of content they're watching getting rid of like the trailers in some extent uh i really like all that stuff i think a big thing that um you know i've thought about you know i i did like a whole project on this kind of in college and in my research then this was before the pandemic and where streaming ended up um there was already the trends that are happening now kind of were being calculated back then it was just like expedited um but a big thing in my research that i saw was that people really enjoy the ambience and the um attention to detail of just the theaters themselves and like the presentation of everything leading up before the movie does a lot as far as psychologically your enjoyment of what you're seeing um so you know remodeling movie theaters to be a little bit more sleek and like luxurious in a way um making things more comfortable um kind of maybe having deals as far as like your concessions included in some sort of pricing point uh that you're having and like maybe having lounges i mean i know movie theaters have these things now but they're not it's not it's not fully thought out i don't think like um you know making these the cinema like more of a place um and the experience of going there worth that price like in mexico they have the cineteca nacional which is like the national cinematech and it's a whole building it's like there's like kind of grass around it and there's like a nice structure there's like a bookstore um you know some other exhibits like museum areas and then there's like the screens throughout the spot and then it's also kind of like a government like restoration building so it's like this whole area but like people just go there and just hang out they sit in the grass with their dogs they have like outside screenings they also have the the movies inside and i mean that's funded by the government and it's you know a huge success so i'd love to see more things like that um you know here in the states if not like in different cities um because it's just you know you walk in there and you're kind of just impressed by the architecture and kind of the quality of service you're getting um so maybe they'll have to reduce the number of theaters that they have in order to do this but i think you would go a long way yeah uh right yeah um yeah um right yeah hmm so um right right um yeah there was part of the study that in my research was like they had um sort of a mock movie theater experience where like i think they put like a laptop screen or a phone screen with a movie but then they built a little like toy cinema around it with like little fake people's heads and like it was kind of you know just it was small but that that gave somebody more enjoyment than just straight up watching it off their phone because it was like a simulated environment of like you know maybe to your point of a collective experience where that you know you have these gimmicks like 3d 4dx and stuff those things don't do anything but like having this sort of experience with other people engaged in the movies goes a long way um hmm so so hmm yeah so um so yeah exactly um i'm wondering you know uh it seems like as far as like you know what the theaters can do we have our plan i'm wondering kind of going back to you know what movies are being made and what is being marketed how do you guys think that you know the types of films that are being shown now or produced now could change uh to to get a mass audience hmm yeah yeah um yeah for me it feels like a lot of the time those messages are um what's the word like inauthentic or sort of just put in because they oh we have to have a message and pandering yeah exactly um whereas movies i think that have a message but it's sort of hidden within you know subtext of the film and the film itself is sort of serving more as entertainment or fantasy um you know those elements are there reinforcing the story but it's not being hammered into the audience's head right um yeah yeah i mean it's sad when you know a little bit sad when martin scorsese is like still struggling at his age and his um you know uh i mean he's a master of film throughout maybe one of the best contemporary american film directors and he's still having to you know raise money through apple tv netflix to to fund his movies yeah coppola yeah yeah i'm looking forward to um yeah right so so so so right so yeah hi um yeah um right right um well right yeah right um so yeah sort of the uh blessing and curse of like these tech companies funding the streaming and funding their production companies like you might get a couple of these you know hidden gems but for the most part they're not concerned about whether the movie even is good or not they just need that bottom line like you said they and sell off like right it's just content content um right so um i wish so so um so um well i wonder if we're going to see something like a another united artists at some point um come up where you know actors and directors who just pure passion oh really uh wow right yeah i mean i think yeah um yeah right i would love to see that yeah i think it's going to take a lot i mean the whole world at this point you know i think world cinema in general is doing very well like we're seeing you know a lot of other parts of the world their cinema history is a lot younger than america so they're kind of reaching this point of you know breaking through to the larger um cinema space but there's still such a um a standard set for that like you know hollywood like this is the goal like even when i was you know in mexico and getting the read on the film industry there you know these filmmakers they're their ultimate goal is to come to america to make movies where you know my perception of it is like well why don't you just change the movie industry here why don't you just stay here and do something different like but you know the model the hollywood model has worked in the past so that's what everyone is like striving to so i think it's going to take some sort of like readjustment of that idea so you're like godzilla minus one so like rrr hmm yep hmm i mean it's a tricky thing because for america it's all been you know studios and in you know relatively independent and a lot of other countries there's a lot of national uh incentive and government ties to the film industry so you know it's tricky because it's like well we wouldn't really want that for america but at the same time who else is going to like help in this sort of preservation or funding for artists for the sake of art you know there's a fine line between the prophet and the art yeah right yeah right hmm hmm so so i mean whether or not you like love or hate christopher nolan i feel like if you had 10 of those in our today's market who are you know top of the line directors who are just they're gonna make a movie for a mass audience that is fantastical or you know some sort of story-driven high concept movie you're gonna get those people to show up you know but the problem is we only have him and he's operating in a like borderline like a niche sort of space i don't know like right exactly i think so do you want me to recap these uh these points here that i wrote down uh yeah so the couple on this list here is you know having uh serials or short films before the movies um to get people you know something and make those exclusive to the that movie or that that movie or that showtime yeah that week the next one would be longer release windows on longer time before it hits home video or streaming then we have you know potentially individually renting movie screens for people who choose to do that to get some more uh income for the theaters themselves um cheaper movie tickets or reflect the costs of the or the budget of the movies that they're seeing um create a better uh movie palace environment create a better ambience for the theater itself and um to um create movies for like a mass audience that you know is not necessarily politically or culturally divisive of making something that you know people want to escape to yeah everybody credit us with it yeah we should end up at every credit it's because of yeah awesome you