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Transcription
The transcript discusses the importance of understanding what motivates someone when coaching them. By knowing their motivations, such as career advancement or financial incentives, you can have emotional leverage and increase their willingness to pursue goals and be accountable. This approach, known as the motivator, helps individuals see what's in it for them and improves their commitment to change. One of the major suggestions we make all the time when it comes to coaching is something called the motivator. When you understand what motivates someone, not what you're doing to motivate someone, and we often use the phrase, never try to motivate until you first understand what motivates. So let's say our easiest example is you have an employee who wants to become a future leader, maybe a team leader, a supervisor, what have you, and you know what their motivation is. You know where they want to go, and the motivator could also be, I really like my job, I don't want to be promoted, but one of my great motivations is I want to get a bonus or I want to have an income raise because I'm building a house or what have you. When you find out someone's motivator, you have emotional leverage. Not that you leverage the emotions against them, but you have an emotional leverage point. So for example, if I'm coaching someone named Jack, I might say, well Jack, you know when I think about following through without exception, hitting all the goals and the milestones, how do you think that will position you specific to your goal of earning more money, getting a bonus, becoming a future leader if that's the goal? And when you tie into the conversation what motivates someone, the emotional attachment to change dramatically increases because they know what's in it for them, and we call that the WIFT, what's in it for them. That's one of the coolest things that you can do is bring in what motivates somebody into the conversation, and when you do that, their willingness to pursue and improve and quite frankly follow through and be 100% accountable dramatically increases.
