mock 2 'from the rooftops'

The speaker emphasizes the importance of building an online presence for businesses, particularly in the roofing industry. They highlight that relying on big lead providers like HomeAdvisor and Angie's List is not effective in generating word-of-mouth referrals. Instead, businesses should aim to reach "escape velocity," where satisfied customers become advocates who promote the brand online. This approach eliminates the need for paid advertising and relies on customers recommending the business to others. The speaker expresses enthusiasm and excitement about this strategy. You want your customers to shout your name from the rooftops. So maybe not literally, maybe they're not going to stand on their new roof and shout your name. And if your customers do that, then hats off to you. But going through these big lead providers like HomeAdvisor and Angie isn't going to do that. It's only going to grow HomeAdvisor and Angie. It's going to make them rank higher in the search results, making them more profitable. And I see a lot of companies, a lot of roofing companies make this mistake with their marketing. They're not building their online presence with their marketing to a point to where they reach escape velocity. And escape velocity is a term that I like to use for a business that doesn't have to spend any money on marketing anymore. Instead, they turn their customers into an asset that speaks their brand all over the internet and Facebook groups and community groups online where people are looking for recommendations because this is what people do when they're looking for a new roof. They phone a friend, ask them if they know a guy who's trustworthy or dependable and this is where you come in. So with your unparalleled customer service, you stood out and they recommend you. So what you've done here is you've reached a point to where your customers are speaking for you and you're not spending any more money on ads because your customers are speaking your name from the rooftops. Dude, oh my God.