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The key to success in roofing is being where customers are when they're looking for a new roof. It's like deer hunting, where you wait in the best position for a deer to come by. Similarly, in roofing, you set up your presence on social media platforms like Facebook, Instagram, and Google, so that when someone needs a new roof, you're there and can make the sale. Roofing is kind of like deer hunting. The key to success in roofing is to be whenever and wherever the customers are when they're looking for a new roof because people just don't look for a new roof on a whim. The key to success in roofing is to be whenever and wherever the customers are when they're looking for a new roof because people just don't look for a new roof on a whim. Kind of like when deer hunting, you set up your stand in the best possible position and you sit there and you wait. You may have to wait all day and night and come back the next day, but you know that if you sit there long enough, staying ready at any moment, that sooner or later an unsuspecting, hungry little deer is going to walk up to that feeder looking for a meal and boom, you're right there. And boom, you're right there with your sights on them and your finger on the trigger and you get the kill. It's the same thing in roofing. You set up your hypothetical deer stand on Facebook, Instagram, Google, and you sit there and you wait. You set up your hypothetical deer stand... You set up your hypothetical deer stand on Facebook, Instagram, Google, so that way when someone comes looking for a new roof, you're right there and you get the sale.