The Vertical Effect - RN&DS

The Vertical Effect by Dr. Robert Neville If the numbers 9x16 give you a visceral reaction, keep listening. Humans Both eyes and ears Have two eyes. Humans And two ears. Both eyes and ears And two ears Lie nearly flat on the same horizontal plane surface. They are laid out side by side. Left side and right side. Left side and right side. And for hundreds of years Hundreds of years We have had the pleasure of watching screens Screens That were horizontal. Horizontal Horizontal That were horizontal. Horizontal Makes sense. Our eyes are arranged in side by side manner and so our screen should be wider than it is tall. Until the very incident happened. A man named Steve came around. Steve And he had a job to ruin video forever. Created a device called an iPhone. Steve A device you can hold in your hand. With a tall vertical screen. At first, this wasn't an issue. Steve You could hold it easily in one hand and then Turn it sideways to watch But then something horrible started happening. A dreadful and unexpected vertical event occurred. People stopped turning it sideways And started watching widescreen videos on a vertical screen. With two black screens at the top and bottom of their video. It seemed like they were Positioned at A far far away distance from the viewpoint. Which the original creator first had in mind. And social media platforms Saw what was going on. And they really liked it going on. In response, they made a decision. That would alter the film world. Forever. Forever. They introduced four hard 5 aspect ratio videos And then eventually it got stretched up to 9x16. Dagger to the heart of all filmmakers and dreamers. They are now haunted by nightmares of vertical videos During their REM sleep. Causing them to lose their usual horizon zero dream. At first, nothing changed on the filmmaking side. But then all of a sudden, Every client requested 9x16 deliverables For their social media account. The age of vertical video is upon us. It has truly been a nightmare For those who adore the cinematic beauty Of the widescreen CinemaScope format. Featuring a striking aspect ratio of 2.35 by 1. We are as creatives currently Was forced to live in the era of vertical video. And there's no escaping it. But then all of a sudden The only way out Is through like Mr. Peterson Like to prove Like to prove However, we can fight back. We have to fight back those black letterbox On both sides left and right And sides left and right And sides left and right And that's the reason why That's the reason why A small rebellious group Of filmmakers and creators Up to 601 now Started a movement The Horizontal Revolution The MVHA Movement Make video horizontal again Make video horizontal again Dare you please We are secretly recruiting members With super long ad copy That only true MVHA believers would read So if you've made it this far Welcome Welcome Welcome Welcome You are clearly one of us One of us One of us One of us And if you'd like to formally join the crew We've got a black foam Trucker hat with Your name on it Your name on it Trucker hat Head over to MVHA website To get yours today See you on the other side One of us The horizontal side See you on the other side One of us Please remember to make make video horizontal again