Track #1

Caitlin Thomas presented on WIN Los Angeles, an organization that has helped over 14,000 children and their families in Los Angeles. They provide prevention and early intervention services, including in-home therapy and case management. WIN also hosts community events and offers resources to families facing adversity. The organization relies on individual and corporate donors, and their therapy program costs $100 per session. They focus on providing bilingual mental health therapy and in-home care for children aged 0-5. WIN's return on customer investment is 250%, and they prioritize customer contribution and engagement. They believe in the power of storytelling to connect with donors and are working to diversify their donor base. The organization aims to enhance donor experiences and expand their reach to provide mental health services to more individuals in need. Good evening, everyone. My name is Caitlin Thomas, and I'll be presenting on my organization, WIN Los Angeles. In the past year, WIN has had a profound impact on the lives of over 14,000 children aged zero to five and their families throughout Los Angeles. Our reach extends from South L.A. to Inglewood, to Lenox, and to the West Side. At WIN, we're proud of our innovative, award-winning model for prevention and early intervention. Our approach combines in-home caregiver child psychotherapy with case management, all focused on delivering measurable outcomes. This foundation of relationship-based care sets us apart. But we don't stop there. WIN also hosts community events and provides education and resources to families with young children, specifically those aged zero to five who are facing adversity. We do all of this in partnership with Los Angeles Department of Mental Health. Our award-winning care aims to provide families with positive experiences and the support they need to heal together, build resilience, and importantly, prevent the transmission of intergenerational trauma. Now, let's dive deeper into our strategies for success. First, I identified our donors and prospects through behavioral data. Our donors primarily fall into the following categories. They are typically individuals and families in Los Angeles who are financially secure and age 35 or older. Many of them work professionally in the mental health or child development field. And we've noticed that most of our individual donors are high-value donors or monthly or seasonal donors, which shows their consistent support. Moreover, our major donors actively engage with WIN by attending our annual gala, participating in fundraising event planning and committees, and sharing WIN with their peers. Moving on to step two, I narrowed down specifically to the therapy program at WIN. We currently have about 90 family clients with children age 0 to 5. The unit price for one therapy session is set at $100. Major individual donors in partnership with corporate donors and our collaboration with the Department of Mental Health all contribute around $400, enabling our WIN families to receive four therapy sessions monthly. This results in an annual demand of $5,200 per year, with gross sales reaching $468,000 and a gross margin of $234,000. Moving on to step three, at WIN, our primary focus is on providing bilingual English and Spanish mental health therapy, intensive case management, community events, education, and resources for families with children age 0 to 5 in Los Angeles. What sets us apart from other therapy nonprofits is our specificity in targeting this age group and our commitment to providing in-home care. Our bilingual master's level therapists offer psychotherapy in the family's own home, with care tailored to treatment goals, not time limits. Through treatment, WIN's community resource specialists ensure that food, medical, and housing needs do not disrupt this therapeutic process. Allow me to share a quote from one of our clients that encapsulates the essence of what WIN stands for. After my daughter was born, I had lots of anxiety. Some days I didn't have the energy to get out of bed or take a shower. Before WIN, I wasn't sleeping. I was losing my hair, and I didn't know if I could pay the rent. I was so stressed. I didn't know I could be a good mom. I feel lucky because I can be the one who gets help. With WIN, I can end this cycle for my family so my daughter has a better future. Moving on to step four, our return on customer investment, or ROCI, at WIN stands at an impressive 250%, yielding an incremental gain of $1,000. Here's the rationale behind this gain. It's based on the average individual donor contribution per year, coupled with our success in securing million-dollar governmental contracts through the Department of Mental Health and our strategic marketing initiatives that attract new donors, ultimately leading to higher profits. Moving on to step five, we understand that sustaining this success requires a commitment to the three Cs. First is our customer contribution. The initial income flow from our donors provides vital therapy sessions for our WIN clients. Our customer commitment is we actively engage our donors to ensure regular and sustained giving. We offer options for donors to make automatic monthly contributions, host engaging fundraising events, and create impactful marketing campaigns like a matching donation initiative. With our customer champions, at WIN, we really believe in involving our board and top donors through committee participation. This not only connects them with the organization, but also allows them to provide valuable feedback and actively contribute to our success. Before I conclude, I want to share a few additional insights. We've noticed that our donor engagement is driven by our storytelling efforts. By sharing the stories of the families we've helped, we create a deeper emotional connection with our donors, and this has resulted in increased retention rates and contributions. Furthermore, we've embarked on a journey to diversify our donor base. We recognize the importance of inclusivity and are actively working to engage with donors from various backgrounds and age groups. This not only expands our reach, but also ensures the sustainability of our mission. In conclusion, our dedication to enhancing donor experiences through strategic initiatives, personalized engagement, and transparent communication sets WIN apart. We are committed to building deeper connections between our supporters and the life-changing work we do. With innovative programs like exclusive donor events and impactful storytelling, we aim to create a profound connection between our supporters and our mission. Ultimately, our success in increasing donor retention and contributions enables us to expand our reach, offering vital mental health services to more individuals in need. Together with our donors as our partners, we are collectively building a brighter future for mental health, one where no one suffers in silence and everyone has access to the support and care they deserve. Thank you for your time and support, and together we can make a lasting impact on mental health for families and children in Los Angeles. Thank you so much.