BEST ONE YET

Caitlin Thomas presented on WIN Los Angeles, an organization that has had a significant impact on the lives of over 14,000 children and their families. They provide prevention and early intervention services, including therapy and case management. WIN also offers community events and assistance with rent, bills, and necessities. They focus on preventing intergenerational trauma and have identified their donors as individuals and families in Los Angeles who are financially secure and 35+. WIN provides therapy sessions for families with children aged 0-5, with the help of major donors and the Department of Mental Health. They target this age group because early childhood trauma can lead to issues later in life. WIN's return on customer investment is 250%, and they sustain their success through customer contribution, commitment, and champions. Donor engagement is driven by storytelling, and WIN is working to diversify their donor base. Their dedication to enhancing donor experiences and i Good evening, everyone. My name is Caitlin Thomas, and I'll be presenting on the organization that I work at, WIN Los Angeles. In the past year, WIN has had a profound impact on the lives of over 14,000 children and their families throughout L.A. Our reach extends from South L.A. to the West Side, and at WIN, we're proud of our innovative, award-winning model for prevention and early intervention. Our approach combines in-home caregiver child psychotherapy with case management, all focused on delivering measurable outcomes. This foundation of relationship-based care really does set us apart, but we don't stop there. WIN also hosts community events and provides education, rental and bill assistance, diaper, wipes, groceries, and more to families who are facing adversity. Our care aims to provide families with positive experiences and the support they need to heal together, build resilience, and most importantly, prevent the transmission of intergenerational trauma. Now, let's dive deeper into our strategies for success. First, I identified our donors and prospects through behavioral data. Our donors primarily fall into the following categories. They are typically individuals and families in Los Angeles who are financially secure and age 35 or older. Many of them work professionally in the mental health or child development field, and we've noticed that most of our individual donors are high-value donors or monthly or seasonal donors, so it really does show their consistent support. Moreover, our major donors actively engage with WIN and want to. They attend our annual galas, they participate in fundraising event planning, and they share WIN with all of their peers. Now, moving on to step two, I narrowed down specifically to the therapy program at WIN. We currently have about 90 family clients with children age 0 to 5. The unit price for one therapy session is set at $100, and major individual donors in partnership with corporate donors and the Department of Mental Health contribute $400 a month, enabling our families to receive four therapy sessions monthly. This results in an annual demand of $5,200 per year, with gross sales reaching $468,000 and a gross margin of $234,000. At WIN, our primary focus is on providing bilingual English and Spanish mental health therapy paired with intensive case management for families with children age 0 to 5 in LA. What sets us apart from other therapy non-profits is our specificity in targeting this age group and our commitment to providing in-home care. Science shows that homelessness, substance abuse, chronic adult mental illness, and suicide are strongly correlated with early childhood trauma. Only targeting adults struggling with these issues has proved ineffective. Therapy and support for parents and children during early childhood when the brain is still forming can prevent later addiction, school failure, violence, and mental health issues that arise as traumatized children become adults. Throughout treatment, WIN ensures that food, medical, and even housing needs do not disrupt this therapeutic process. Allow me to share a quote from one of our clients that encapsulates the essence of what WIN stands for. Growing up, I heard jokes about depression. If you had mental health problems, you were la loca, crazy. In my community, it's seen as weakness. We don't talk about it. From a young age, I saw my mom struggling. She was depressed. There was little food, no work. Sometimes she took it out on my brother and me. I didn't think the same thing could happen to me. Until I had my daughter. Now moving on to step four, our return on customer investment at WIN stands at an impressive 250%, yielding an incremental gain of $1,000. Here's the rationale behind this gain. It's based on the average individual donor contribution per year, coupled with our success in securing million dollar governmental contracts through the Department of Mental Health, and our strategic marketing initiatives that attract new donors, ultimately leading to higher profit. Now we understand that sustaining this success requires a commitment to the three C's. First, we have customer contribution. So the initial income flow from our donors is $5,200 per year, and that provides WIN therapy sessions to our WIN clients four times a month. Next is our customer commitment. We actively engage our donors to ensure regular and sustained giving. We offer options for donors to make automatic monthly contributions, text-to-give campaigns, we host engaging fundraising events, and we create impactful marketing campaigns like matching donation initiatives. And lastly is our customer champions. At WIN, we believe in involving our board and top donors through committee participation and volunteer recruitment. This not only connects them with the organization, but also allows them to provide valuable feedback and actively contribute to our success. Before I conclude, I want to share a few additional insights. We've noticed that our donor engagement is really driven by our storytelling efforts. By sharing the stories of the families we've helped, we create a deeper emotional connection with our donors. This has resulted in an increased retention rates and contributions. Furthermore, we've embarked on a journey to diversify our donor base. We recognize the importance of inclusivity and are actively working to engage with donors from various backgrounds and age groups. This not only expands our reach, but also ensures the sustainability of our mission. In conclusion, our dedication to enhancing donor experiences through strategic initiatives, personalized engagement, and transparent communication sets WIN apart. We are committed to building deeper connections between our supporters and the life-changing work that we do. With innovative programs like exclusive donor events and impactful storytelling, we aim to create a profound connection between our supporters and our mission. Ultimately, our success in increasing donor retention and contributions enables us to expand our reach, offering vital mental health services to more individuals in need. Together with our donors as our partners, we are collectively building a brighter future for mental health, one where no one suffers in silence and everyone has access to the support and care they deserve. If anyone has any questions or feedback, feel free to let me know. Thank you so much for your time and support.