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Memories can be forgotten when they are unable to be accessed from long-term storage. Retroactive interference occurs when learning something new makes it difficult to recall an older memory. Proactive interference happens when a new memory makes it hard to remember something that was learned earlier. Forgetting your mom's new phone number after she changed it is an example of proactive interference. Alright, memories can be forgotten. We know this. Forgetting is the inability to access a memory from long-term storage. Example of retroactive interference is having trouble recalling how to play guitar after learning how to play the piano. And then proactive interference, an example of this is difficulty remembering your mom's new phone number after she changed it. Your mom had your phone number for five years and then out of nowhere she changed it. It's going to take you a while to remember the new number. And that's an example of proactive interference.