Role of Ads in Marketing

Social media advertising is a $153 billion industry. It's important to reach the right audience and do good research before advertising. Beautiful animation and good visualization are needed. Facebook, with WhatsApp and Instagram, is the largest platform. Social media ads increase customer reach and sales. They encourage small companies and help build a loyal customer base. Social media influencers can be nano or mega, with different charges. There are negatives, like time consumption and privacy issues. We need to use ads wisely and benefit from the right ones. Hello my active listeners, hope you are having a great day. Let's move on to our topic. Watch this short video to get 30 minutes of uninterrupted listening. For payment, you have to do a Paytm all in one QR code. Haven't your mind stuck a thought of Spotify and YouTube ads? Yes, what you have thought is true. My podcast turns around the topic, Social Media Advertisements, a case study. Social Media Advertising is a $153 billion industry. Some key factors that influence social media are Our ads should reach the appropriate audience. Good research should be done before advertising. Beautiful animation and good visualization are needed for great advertisements. Social media ads are a versatile advertising option that allows you to build specific campaigns on different social media networks. They are able to offer highly personalized and relevant content. Some of the prominent platforms include Facebook, having a largest user base as it contains WhatsApp and Instagram. Some positive impacts of social media advertising include It increases customer reach as well as sales and demand. It also encourages small companies. By getting more eyes on your brand, you can build a larger following and loyal customer base. Social media influencers are broadly classified into two types. They are nano and mega. Nano influencers will charge $1000 per post while mega influencers will charge $7000 per post. On an average, in India, an influencer's salary is around 25K per month. A coin has two sides, so some of the negatives include These ads are literally time consuming and also there are some security and privacy related issues. These ads may divert us from our specific purpose. Generally, while using Spotify apps, we often experience ads before listening to the music. They literally test our patience and they are so annoying. All in all, advertisements are varied, but they can also be damaging. We have to use them with sense and ensure that they are productive. But what we can do is use our intelligence for weeding out the bad ones and benefiting from the right ones.