EP10 | Beyond The Brink | Lewis Jackson | 05-08-2023

The VEDA Broadcast Network is a platform for discussions on global events. The host, Melissa, welcomes special guest Louis Jackson, a popular YouTuber and host of the No Emotion podcast. Louis is passionate about educating others on digital assets and has found success with his YouTube channel. He shares his journey of leaving his job to pursue content creation and the challenges and stress he faced along the way. Despite some health issues, Louis is grateful for the opportunity to do what he loves and make a difference. You're listening to the VEDA Broadcast Network, discussions that matter. Thank you for listening. The shows on the VEDA Broadcast Network are those of the host, guest, and callers only and do not necessarily reflect those of the staff, management, or advertisers of VEDA Media or the VEDA Broadcast Network. I'm pushing you to your limits. Hi, I'm Melissa. Welcome to Beyond the Brink. This show focuses on the global events that are pushing people to their limits and driving them to the brink of change. If you're following this on YouTube or Rumble, please like, share, and subscribe to help our channel grow. If you're on the radio, you can catch this and our previous episodes on our website at VEDABroadcastNetwork.com or follow us on our socials. We're on Twitter, Facebook. At VEDA Broadcast is the handle. Well, today, Christy and I have an exciting show for you. We have a special guest and his name is Louis Jackson. Louis is a popular YouTuber and also the host of the No Emotion podcast. His channel is not only entertaining but informational. He covers everything from life lessons to cryptocurrencies, CBDCs, and the current bank failures. If you've caught any of his episodes, you know that he wants to educate others on the exciting opportunities that are in this digital asset space. We're happy to have Louis on the show. I'm going to bring Louis in. Hey, Louis. Welcome to the show. Thank you very much. Thank you for having me. You know Melissa, obviously. I'm Christy. Nice to meet you. Nice to meet you. Nice to meet you both in e-versions. Exactly. It's great to have you here. We're so happy to have you here. Thank you very much. Please tell us a little bit about yourself before we get started. We want to know a little bit about you. Okay. I guess I'll go back to earlier days because for context, later on, stuff starts to make sense. I've always been kind of an athlete. We have a sport in the UK. It is in the States, but it's mainly like a European thing. It's called squash. I played very high-level squash, and that kind of moved into tennis slightly. I just played a lot of sports. Anything with a ball, it was kind of okay. What's funny is that with squash, I ended up having to travel quite a bit. Well, at least there was a prospect of traveling. I was 12 at the time, so I was playing in the national under-12s. I stopped playing squash because I didn't want to travel that much. A few years later on, I picked up golf quite late at the age of 13, and that ended up taking me all around the world. I kind of stopped squash to start golf. Golf became my whole life for probably a period of five or six years where I didn't take a single day off, including Christmas, New Year's, even on vacation. It was every day. I don't blame you. I love it still, even though the twisting is such an odd motion for me now. You're in your 30s now, Louis. It gets a little harder, right? Yes. I've noticed that, but I'm doing everything I can to make sure that doesn't happen. That might be a conversation for later. I've kind of had this obsessive personality. I would put it that way. When I get into something, I really get into it and there's nothing you can say. I've never succumbed to peer pressure or anything from friends. I've always kind of had like a focus to my detriment at times, because at times I didn't go and have fun with everyone else. But I think overall, it's like a net positive. I think we would agree with that. We're in good company that way. We're all a little bit obsessive. In fact, Ryan and I last night had that conversation with when I want to do something, I just go for it and I do it and there's nothing that's going to stop me. That's right. Even if it ends up hurting me when I decide I want to move my office around, I just get that thing and I'm just doing it. I'm like, what am I doing right now? Totally get it. What pushed you to your brink that inspired you to create your YouTube channel? Well, I'll let you into a little bit of a secret. This channel is probably the latest of nine channels. So I've been creating content. I can remember putting out videos in 2012. I remember that. I can't remember there being a specific point where I was like, oh, man, I love this. But I think there's just with that many years under my belt with making videos. And I still love it. There's something to that. I have since kind of realized because I've done a lot of reflection recently trying to figure out because I think sometimes if we don't reflect on where we've come from or where we are as people, we actually have a barrier, a ceiling to where we can go. And I felt like there were limitations that I was kind of putting on myself, maybe that were acting as a ceiling. And upon kind of self-discovery and self-understanding, I've kind of realized that there's two core elements to the things I love the most, and that is video, but more creative. Because I have lots of ideas that I don't have the skill set to kind of implement. So creativity and business. These are two things that started endless businesses since university as well. Just kind of that's been a running theme as well. And they've all involved video. I also come from a very educational background. All of the jobs that I've liked in the past have all been educational based in schools, actually in schools. And that kind of led to a point where I was in another job as a speech therapy assistant, speech therapist. That was the job that I left to do this. Well, there was quite a lot of pressure on me to do that from my family because I'd skipped around. I'd been a photographer, videographer, social media guy. I'd done everything under the sun without having any real direction. And when I returned back to speech therapy, which is why I got my degree in, my whole family rejoiced. You know, everyone was like, he's finally on track. I was starting from the bottom as a 30 year old, you know, starting truly, truly from the bottom of the ladder. Kind of almost giving in and accepting that all of the efforts so far have not been, not done anything. And what's really interesting to me is that despite all of that, I have this thing in my head, in my gut. I shouldn't be doing this. I'm going to do something more. And it just got to a point where, you know, I picked up a bit of momentum with the YouTube channel. Finally, a YouTube channel that I'd made was starting to get traction and I loved doing it and I was educating. So it's like it combined all the things that I've enjoyed, but I've actually seen some success this time. And, you know, I remember very, very vividly. I mean, it was only about maybe a year ago, maybe a year ago. I sat in my car at lunch because I have to wear this lanyard and there was something about wearing the lanyard, putting on the lanyard that made me feel like a fraud. I can't explain it. I don't know that I actually have the words, but it used to be this gut wrenching feelings like, I can't believe I'm doing this. And that was every day. I had a time with that, Lewis. Yeah. It's nice to meet people who understand that feeling, too, because I don't think that's I think people have that feeling, but there's no action to follow it. And it's kind of like a giving up. And I couldn't I couldn't give up, keep doing it. And so I got off a phone call. There was some brand deal that I was working on and it was triggering all my creativity. I was thinking of ways to do it and stuff. And the contract for that came through and I looked at it and I thought, that contract, I'm going to make more in that contract than three quarters of my whole year of working. And I've just done this in my break. And at that moment, I knew I was I was kind of always in the back of my mind, hoping that I would leave, something would happen. And then the thing happened. And I'm really happy with myself that the thing happened and I did what I told myself internally I was going to do, which was leave. And so, you know, there's lots of learnings and reflection and things that go up to that moment. But when I think about it and I hear about stories of people leaving their jobs and they're saying that's the hardest thing that they've ever done. It wasn't for me because I knew that's what I'm supposed to be doing. There was kind of my family. I know my family and my wife would have been like, he's doing it again. He's going off and doing his own thing. But the thought process was really, you know, I can always come back to this job. I can always get an entry level job that will never leave. But what is the actual pressure here or stress? There actually isn't any. And it was a week later I put my notice in and I got expedited because I made my decision. Get me out of there quick, please. And so that's kind of what led me to the brink and then over it. That's wonderful. I feel what you just described is the typical entrepreneurial journey. You a true entrepreneur will try. I don't want to say fail. Maybe fall forward. Keep falling forward and you find you find your groove. You find your stride and it becomes inside you. I think we can we can share this this feeling of being having to wear that lanyard, you know, that anchor of being confined to the something you're going to do for a number of years you went to school for. Gosh, it's just set your the path for the rest of your life. But an entrepreneur doesn't think that way, that it's just not in. In the in the heart and in the mind, because there's always something more and something greater to work on. It's the day to day routine is not satisfying. Yeah, it's. I think we all share having that educational side of us there. We learn new things. We have life experiences and we want to share them. It's just how to how to do that in a way that people want to listen to and learn from that. I think that's the hardest part. And to be in the the wanting to make a difference. Yeah. I want to make a difference in the world and I can identify. I see that you are too, Lewis. And it it makes that autopilot of a job even more just unsettling day after day after day, going in there and thinking my potential is so much greater than than what I'm doing. So, I mean, congratulations and kudos to you for actually having the courage to just go for it. And, you know, I'm curious that what what are some challenges or sacrifices that you've made to become a content creator? I mean, have you since you've decided to take that leap? Is there anything that's kind of maybe been a little bit challenging for you in doing so? Or is it all been wonderful? I would say for the most part, it's all been wonderful for me. I do have a two year old daughter and a wife. The wife might have something different to say. But she's very supportive in a very analytical way, which is actually really useful. I think that there were more challenges for me. And that's exactly what I want to do. Beforehand, though, there were quite a lot of stresses because I had to work. It wasn't necessarily the work that was hard. It was the like the putting the landing on. Every day, it actually was impacting my health. I mean, I think that there were more challenges on the lead up to be quite honest. Afterwards, it's quite hard for me to talk about because it's kind of just been bliss. Working as hard as I want all the time. And that's exactly what I want to do. Beforehand, though, there were quite a lot of stresses because I had to work. It wasn't necessarily the work that was hard. It was the like the putting the landing on every day. It actually was impacting my health. It's like a weight, isn't it? Yeah, absolutely. And me as someone I was at the time I was competing in jujitsu. So I was in really, really good shape. Top of my top of my my peak physical form at that moment. Again, I want that to change. But. You know, one day I was I was I wasn't feeling very good and I got out of my bed because I was unusually nothing. I never know. I had a massive temperature and on my way to the bathroom, I collapsed. And my wife reported it to the doctor as me having a seizure. So I was I was doing all kinds of stuff like like, you know, all the telltale signs of having a seizing. And bear in mind, I'm at peak health at that point. And I think that that's a testament as to what stress can do underneath. Because there was the stress of, you know, I'm going to leave my job, the stress of everyone saying, I can't believe you're leaving your job again. Like all of all of that stuff and the concept, the concept and the thought process of I'm going to be completely reliant on myself. Am I making this decision too early type stuff? And it manifested in my body for the first time in my life, actually failing me. And there's lots of directions I would like to point blame, like the vaccine. But that's a whole other argument and an opinion that's kind of mine. I think we share it. And so, you know, there's lots of people very much the same situation as me in terms of age, gender, physical ability, having the same kind of situations. I feel kind of lucky that I came out of that without anything permanently wrong, like lots of other people have. But I can't deny how there's you know, there's there'll be lots of reasons why I feel there's you know, there's there'll be lots of reasons why this happened to me. The stress would have been one that would have been one cup that was overflowing. The you know, the vaccine side of things could have been waiting there for the prime opportunity to kind of take me down. And I really took a massive hit in confidence at that point. I've never I've never felt a hit in confidence before, really, ever. Like I said, peer pressure was never a thing. I didn't care like what other kids thought of me or anything like that. But this impacted me like the view of myself. I can't be taken down and then I get taken down. That was kind of really hard. I'm kind of curious about what you just said. Did you have anxiety about having to receive a vaccine? I know this isn't a vaccine discussion, but I'm just kind of curious if that's added to the stress load, because here in the United States, we still had choice. I'm not sure if that was the same where where you live. But there was an enormous amount of pressure to to receive both both shots. Yes. Was there pressure in that? It was enormous pressure. OK. But it wasn't mandatory. What happened for me was that I blindly went in for the first one thinking this is, you know, this is what you're supposed to do. Me too. And then the second one, I woke up before that. So I only had one of the two. But, yeah, I do wonder if like the. I think it seems like from my from my side and my story of this is that stress. Brings out the worst. That's in whatever is in you. And I would tend to think that if you've got this vaccine that's untested or anything, if there was going to be any situation or two situations where that would be that would kind of exacerbate itself, the negative side would be stress or being unhealthy. And you can really tie stress into being unhealthy anyway. So, well, in receiving any kind of medication is a stress to the body. So if you're already under physical stress or mental stress, let's say, which is, I think, the worse than physical stress, then and then you have this added thing that nobody really knows anything about. There isn't much history on it. And they're asking us to put it in our body and all these things. And it's like a perfect storm. You're having this stress from leaving the job to and now taking this. And I think it creates a perfect storm for an event to happen. Yeah, I mean, that's that's what we found happened with these medicines that they they just stressed the body to a point. Some people greater than others. I think everybody had some sort of stress from those. Yeah, maybe they just don't relate to how stressful it was on their body. So anyway. Yeah, go ahead, Melissa. Sorry about that. You could be you could be completely healthy and still have allergies to certain things. So personally, I've had previous reactions to the flu vaccine. And so I know that my body would not respond well. And I just wasn't going to take a chance with that. And so I actually I was required to have a vaccine at my job. And I went through this stress of, my God, am I going to lose my job over this or am I going to potentially harm myself when I know I'm going to have a reaction? And I actually I actually had to get a doctor's note to explain that, you know, she doesn't do well with vaccines. And thankfully, my employer took that and said, you know, you're fine. And I got an exemption. But I was ready to to leave my job because I didn't want to take that risk. So stressful. It is. Yeah. No, you can be healthy and you can be allergic to things at the same time. So I've got a question for you to kind of bring it back home to to our topic here. Going back and I don't know which iteration of YouTube videos when I went back and looked at I always try to go back to the earliest videos to see how people have progressed. So that only went back a couple of years for what I was able to find. But I found I found something in you that changed. There was there was like a progression, like a I don't even want to call it an aha. Just the stride changed. And I really enjoyed basically the smorgasbord, if you will, of various topics that you talked about and especially the life lessons. So where do you think you found your stride or that change from this is what I'm talking about to now what you're talking about? Well, I think what goes really what goes in my head is, oh, I'm interested in this and then I do that and then I'm interested in that now that I do that. Right. So I think it's very much shiny object. Syndrome. It's a good way to put it. That has that has developed in me. I've become I'm really trying to model myself after people who kind of want to be like and the people I want to be like, don't have that. They stay on track with things. I know I'm fully able to stay on track with something because, you know, playing golf every day for six years and I never took a break. So I know I can stay on track when my interest is there. Right. But, you know, I might go through a week where I listen to 10 books because I listen to one two point five speed so I can just get through them all. And I might hear something in one of those books and say, man, I love that thought. I'm going to where does my brain go with that? Usually I want to make a video about it. That's usually that's usually my initial response. I've got to tell people. And so, you know, if it's oh, man, I just watched this amazing show about how to organize your draw. I love it because I've now organized my whole house and everyone else's houses. I love it because the organization is just it was just perfect. I've got to tell people about it. And so I just there was no hesitation. I just got to make a video. And then, you know, I've been in crypto for quite a while, but. Things piqued my interest from time to time. Chart reading is just kind of behaviors mapped on a screen. That's really interesting. I did. I minored in psychology. So there's that element of it for me as well. I wonder if there's any way to kind of read this and read it kind of accurately and predictably. So I get really into that. So what you see is as the result is, you know, and I'd like to get on to the topic of scale later. But we would love to hear about that. So I get really interested in Fibonacci retracement. So using that using that indicator on it on a crypto chart. So I think I'm going to do this for all of the tokens. I've got to tell loads of people about this because I've got friends asking me about crypto anyway. I'm going to make videos for them very simply because I'm telling everyone just even offline. So now they're saying I can't visualize what you're saying. So I just make YouTube videos now. That's another reason why that the crypto thing started. But, you know, I think most most the average kind of person who wants to create stuff, they would say, I like this. I want to share it. Let's make a video a week. My brain doesn't work like that. So I said, I'm going to make three videos a day and see how long I can do it, because there's almost infinite amount of tokens I can do this for. And so I did three videos every single day with a full time job and a family. That's incredible. That's me getting home at five o'clock. Dinner. Seven o'clock or so to one in the morning. Wake up at five. Do that again in the morning before I go to work and it repeats. And there was nothing you could tell me that would make me not do that. So. It's very much where my interest goes, and like I said, if that is not if that doesn't say I don't know what does, but my intensity when I do get really interested in about something is kind of hard to compete with. But there are benefits to that in that I got so much done. I was making so many more videos than everyone else in the space. So my growth was like that when everyone else is like that. But the detriment was I was getting four hours of sleep a night. Yes. And that will build up to it to what looks like a seizure. Yes. And so it does. Yeah. I can't I can't stop it. I can't help myself. Right. I can't I just get I get on it and I do it. And so, yeah, that's kind of how that goes. But, yeah, I'd like to talk about scale. Question before we go to scale. You mentioned in one of your videos that you wish that when you were 18, you bought more Bitcoin. How do you feel about if you were your 18 year old self now, what would you be saying to yourself? I would most certainly. It's very easy answer for me. I would most certainly be saying get all eight hours of sleep. Try to understand your own chemistry and biology. This is what I'm really interested in right now, by the way, if you haven't noticed. So I take things like lion's mane mushroom just because it's if you haven't, you've got you've got to. So there's some amazing health benefits there for people with Alzheimer's, dementia, because it actually regenerates neurons. Yes. And so it has that benefit. It reduces anxiety, gets you hyper focused and has no side effects. So that's that's kind of I wish I'd discovered that earlier. But I think really the most important thing was just get all eight hours sleep because you get so much more done. In the awake than you would if you got the four or five hours sleep that you would get anyway. Because it's all about efficiency, I think at this point. Like there's nothing that pushes me away from eight hours sleep now. That's because I know the impact of what that means. And I measure it. I have a ring that kind of measures my sleep and throughout the day, my temperature throughout the day. So I'm very on the data and I know exactly the type of headache that comes from like not enough deep sleep or not enough REM sleep. I know exactly how it feels. So I'm very aware of that. And because I'm very aware of that, I also know how productive or unproductive I am the following day after a bad sleep or a good sleep. So it's very important to me now, all of that. And the other thing, again, I would tell my 18 year old self is about scale. Just going to go there. That's a perfect segue. So the amount of businesses I've had. It's kind of embarrassing because every idea I have, every shiny object is a business now. You know, I don't find that. Well, you might feel it embarrassing. But being an entrepreneur, I get it. I've been an entrepreneur for over 30 years. I've done a lot of different things, latched on to one I happen to really like a lot. And this space has been kind of the replacement love of the last love I had that was almost for 30 years. Right. Please, I don't want to. I want you to keep going on on the scale because that's awesome. Love to know more about that. There's really only one. There's really only one thing from my experience based on my level of business right now, which, you know, is limited in the scheme of things. But I'm learning and I love learning about it and I will at some point progress to new levels. The one thing that I've really, truly understood now is. The difference between the businesses I've had before and this one, the only difference is the scale at which I did it. I remember a social my social media consultancy thing that I had. I was going around to I think I maybe reached out to about six small businesses. That's laughable when I think about it. But I think it's because the way I communicate or maybe I think I'm generally nice that my I'm not bad at sales. I struggle with hard closing, even though I've had jobs in hard closing, which is good lessons. But when I look back now and I was going to six small businesses to say, can I do your I'll redo your website? I'll do all your social media. I'll do all of that. You know, I was going to six and closing for like. That's crazy. It's really good percentages. And so, you know, for the first time, I was getting reoccurring revenue. You know, no one my age was kind of doing that side hustle and actually making some money. I was thinking, man, I'm really good at this, but it's not working. It's not working. You know, I can't. This is a struggle for me. I'm not good enough at this. Oh, shiny thing. And I go over to this other shiny thing when I was making money. But six felt like a lot to me, like six outreaches, cold outreaches felt like a lot. And I stopped photography business. I had this and I was very good at it. I was getting a name for myself in London for food photography. And so I was getting big hotels to invite me in. And I was doing their food photography. I was getting paid almost to the point where I didn't even have to do any outreach for that. But I stopped. Shiny thing. Oh, look, let's go over there. And this is a repeating thing for all the businesses. I would start make money. And then it was done. And when I think about scale now, the things I've learned about three a day, you know, I'm spending all those hours doing something. And and they didn't really get any traction. I'll add that as well. Those three videos. I think the first hundred and fifty videos I put out didn't really reach past 100 views. Like it was there was no kind of real good feedback at that point. Was it a quality versus quantity thing? No, it was it was just hitting. It was if you put yourself out there enough at the scale required, you're going to you're going to welcome the opportunities that come to you as a result of that. So, for example, the only reason I got my first 1000 video was because I put 90 videos out before. One of them was going to do it. One of them was going to get a thousand views. So I get my thousand views and this whole new wave of people that have just come in and subscribe. They're saying, oh, can you do a video about this? Now I know what the audience wants. So now let's do three a day on what the audience wants. Right. Huge. And then and then, you know, it's like this. It goes up up the steps. You do it. You're grinding, grinding, grinding. Something happens. Take it to the next level. Then you're you're kind of grinding along there as well. Question. Do you do in the three videos a day or do you think it was necessary to get you to where you're at now? It was absolutely, absolutely necessary. You have to put the you have to put the legwork in, I think, so that the opportunities come to you. It's kind of like the thing my dad always used to say in golf is the more you practice, the better you get, the luckier you get. Sorry. And it's it's true. You're going to get luckier if you've got more stuff out there. You have to get really lucky to put one video out and then hope that does well. That has to be really lucky. But you reduce your requirements for luck by just doing it at scale. So if I was closing 60 to 80 percent of my social media consultancy meetings. And really, I only reached out to six and I was selling for it's really quick. Why didn't I think at that time? Let's do 600. Right. And really, you really enjoy it, though. I mean, did you enjoy making people's websites and doing all of that for them? Or do you find that you're enjoying what you're doing now much better than that? I enjoy this considerably more now. I would say that's probably why you didn't go out and get more social media agency accounts. Yeah. I agree. What I was in love with was business. Yes. And as I said, kind of like the theme for me that I'm realizing is creativity and business together. I've just kind of fallen into this niche that I'm invested with my time and with my interest, but also financially. I'm also financially invested in this area as well. So it's kind of there's lots of interest for me around this topic. But underneath all of that is my desire to create, educate and do business. Well, you're doing a great job and you can see where that transition point was in your work. Absolutely. I've noticed that there was a shift in just even studio presence. When did that happen? It seems as though you have a very nice studio now. Things look very polished, professional. When did that transition take place? I had had enough of putting out low video quality videos. I was a film guy and a photography guy, so I know what a good shot looks like. And I know how to do it, too. And I was not representing that in any of what I was doing. It was actually not requested by anyone. I just had to have that for my sanity to show that I was... I've got this skill that no one knows about. I can do it. And it costs to get the studio set up. But it's very actually bare bones. So if I zoom the camera out just slightly, you would see how not an impressive studio it is. It's just like a bedroom, just renovated. Sure. I think most are like that. Yeah, it's just what's in the frame is what matters. But yeah, the jump up happened purely because I couldn't face looking at my videos anymore. I wanted to see it how I thought it should be in my head. That was purely my own decision. And even to this day, the last video I put out was me filmed here with nothing in the background. And it got views because I was excited about it. That's really all that matters. Yeah. The production value increase was purely me wanting that for me. And actually, it's been... There is a way to look at that as being a detriment to the growth of things as well. Because as soon as people see that stuff, they go, oh, he's too big for his boots now kind of thing. And, you know, we like the old Lewis. But you have no idea how many old Lewis's there are on the internet. I watched that video where you said, you know, we got to talk. You know, this is how things are going to go down from here on out. I'm going to put out things that I believe in. And I really respect that. And I personally think that that is what's made your channel so much better and growing. And, you know, because you're very authentic and passionate about the topics. And it comes across in all of your content. So, yeah, I thought that was really great. And I loved how you actually explained it to your audience, too. So. Well, that was a book I read. Of course it was. Yeah. Yeah. But it's wisdom. It's people's condensed wisdom from their whole life learnings. And I can learn it in a few hours. It was something along the lines of building businesses from zero to a million to sell. So this guy had like repeated this process over and over and just kind of you get into a niche, solve a problem, sell it very quickly. And a lot of what I've talked about today is like these little wisdom nuggets. But these wisdom nuggets that happen, I've made a conscious effort recently to kind of take the information and then take action. Because if you just take the information, it makes yourself feel good. I just read ten books this week. Right. If you don't do anything about it, you're not actually kind of advancing at all. I think that goes with the spirit. Melissa and I talk quite a bit about learn, teach, teach, learn. That's basically the cycle of life and also of a successful entrepreneur. And that's all I'm hearing from you is you've got that cycle. The other thing that struck me is when you had mentioned that you had a social media coach and had recommended go out and talk to some businesses and offer, you know, a social media agency, so to speak. And I was kind of smiling inside because I think a lot of people start down that road when they go into social media. I know that's one of the roads that I was it was suggested I approach to and have similar feelings as you is that it just wasn't exciting to go into the hairstylist salon or whatever. And can I build your website for you? And I could see that you need some improvement or you need a website in general. And it just wasn't exciting. But that's kind of I think it has something to do with with going out and doing it. But it's not the end all. It's it's the stepping stone to the next place is that you see people in the social media space. They all started similarly and they saw that next bright, shiny object, if you will, and went for it. And then you finally find the one that you really like. Yeah. And on that point, I like this. This is this is like step one on the journey. Sure. I can't wait to see what step two looks like. Look, I've got so many I've got so many plans and actually plans that are starting to come into action. We're actually starting to move things. It's causing quite a bit of stress for me because I don't think my audience can enjoy it. But I again, I don't want my I don't what I'm currently doing to ever feel like that. Right. So right now, I feel like and this is the most honest I'll be online. I feel like in the lanyard kind of if this is if this is from zero to one hundred, I'm about here. I'm about here. And I'm noticing that in myself. And so. Now, I've been the last month or so, not frantically, but I've had ideas that I've just kind of let set aside so I can focus on the channel. That I can't I can't keep to the side anymore. But within the same area, like we're not completely shiny object thing and doing that. Like it's not going completely off. It's actually making what I offer. Better and better suited to me as a person. And then also offering. I'll tell you what it is. It's. So basically, I know that in this transition, we're at the bottom of a bear market right now. When there's a bull market, the interest in crypto skyrockets. Sure. And so the way I came into this space was trying to help complete beginners. On, like, how do I make sense of all this craziness? And it's just natural that as I start that journey and I learn, my content adapts and advance and becomes deeper and becomes research based. And it gets to this point where when nothing's happening, what can I teach? There's like I've gone through everything specifically about XRP, for example, that the audience is very passionate about that. Right. There's only so much you can learn about XRP. Right. I feel like I almost know how to code the XRP ledger at this point. It's like ridiculous. There's nothing that I can teach people. And I don't want to be the guy who just regurgitates news. So. So what do I do here? All I know is that when there's something complex, I can break it down for someone who's not at that level. And I can do that pretty well, honestly, and in full form. I don't do very well with scripts. I could just come up my head and I say. So bear in mind that those are my strengths and that we're about to have this massive wave of it, of beginners into this space who know nothing and need to turn around their understanding quickly. Yes. I've got to actually focus on those people because I'll make the greatest impact. Per individual, by focusing on those who need the kind of the fast track. Without the emotional kind of rollercoaster of scrolling through TikTok or YouTube at times. You know, there's a game that content creators have to play to mold the thumbnail, mold the title to get a click, because ultimately the click dictates how much money you make. And if it's your job, you've kind of got to play the game. But then you've also got to deliver on the content, which that's when it becomes an issue when you don't. Right. That's called clickbait. But if you can have a clickbait title on a thumbnail, but then deliver. Right. It looks like clickbait for those who haven't watched, but those who watched got real value. So I don't think that's necessarily conducive to effective learning for beginners because it makes them play this emotional rollercoaster that you can just remove and look at unbiased factual information that's solid, like cannot be refuted with. Because a lot of what we say when you're in deep niches, you can say things that people disagree with. Right. But if you define blockchain, you can't disagree with that because that's the definition of blockchain. Right. Right. So coming at it from the beginner's side and really being the only player who's focused on these people because no one's focusing on them. They're all kind of they all want their own bags to grow. They're all focused on kind of arguing with each other about what they know that other people don't. How about let's not forget about those who are going to be forgotten when the bull run comes and offer something there that is real, valuable and gives them at least a shot because we know that they come in at the wrong times, the beginners. At least give them a shot to have the understanding to make the correct moves when everything starts going up. And none of that even needs to get close to financial advice, which is great. Right. This is this is definitions. What is blockchain? What is the potential? You know, part of the part of the program that's going to be coming out is how to actually do research. I think people don't know how to do it in the first place. True. So building that framework for people, I think it's going to be incredibly valuable. And that's that's like the next step. I don't know where that goes, but it's going to be bigger than the channel. And hopefully it will live on its own. It won't even require the audience to kind of feed it. Right. And that will be kind of the first fully fledged actual business. Fabulous. It almost sounds like. 2020 and you're preparing a class of 2024 of newcomers coming in. And in 2020, it was all the craze to which is coming off of a bear market, going into it. I'm sorry, I'm going into a bull market and. Pandemic hit the whole bit and things just went crazy. Crypto this crypto that and now with the recent crash of last year, FTX, nobody really wants to go there too much. It's Bitcoin, not crypto. And so that's going to that's going to wane. And there's going to be that new class coming in, as you say. I think it's it's a great idea. What you want to do, because a lot of people got wrecked in the in the previous cycle. So I love the fact that you want to teach people how to research. And yes, kind of our goal with our radio station, Vita Broadcast Network dot com. And we have we're building a resource page and in content that we provide, we're trying to provide the source links to to the information. Because it's not about, you know, us or you being the keeper of the information. We really just share it with folks and have them learn how to do this thing for themselves so that we're all educated. And so I really respect what what your plans are for that. And I look forward to seeing how that how that comes out. You know, I think that's fantastic. And you've already built you've already scaled. So getting that message out there, I think will be well received. And you'll have newcomers coming on and starting to follow you as well because you have that framework behind you. Yes. To it on our on our Web site to your to your educational resources. Hey, OK. OK. Yeah. I mean, that's that's wonderful. I do worry. I worry that my audience won't be happy with that just because it's not targeted at them anymore. But, you know, what I'm trying to also say, there's a whole strategy to it. Basically, my short form content platforms that will all be focused on beginners, because I think that's where the traps for beginners are set anyway. Yeah. You know, low attention span, bad information, emotional content. So that's kind of what I'm doing on short form already. I mean, my last five videos are all around this strategy now and they will be for the foreseeable. But YouTube, you know, if I want to go and play golf, I'm going to make a video about golf and post it there. But my channel is going to be the home for whatever I'm interested in. So if that this week is this abstract concept about XRP, I'll make a video about it. If it's about golf, I'm going to make a video about golf. If it's about jiu-jitsu, I'm going to do about jiu-jitsu. There's really I'm going to post about whatever I want on YouTube. That's the kind of worry because people didn't sign up to watch me go and play golf. But if I want to remain sane and actually have this as a long term project or basically a way to document my progress through business and creativity. I've got to allow myself the opportunity to post things that are going to make me want to post. At some point, I don't want to post about loads of XRP stuff that we've already gone over 100 times. Well, you're doing something that many creators don't want to do or maybe don't feel given themselves permission to do. But every one of us have different interests. It's just whether we want to bring it to the level of telling the public about it. And so I think your message will be well received. You might upset some people and you can't make everybody happy all the time. Right. You've got to make Lewis happy. But I think the message will be there is that, hey, Lewis does this. He provides wonderful information that. That will benefit my life if it's something I. It resonates with me, but he's authentic and he does. He's not sitting in in a in a chamber just talking about and studying XRP all day long. He plays golf. He does jujitsu. He's a family man there. I mean, there's all of these things that make up Lewis Jackson. And many people don't reveal that part of their life about themselves. And you know what else there's the wolves are going to come out here pretty quick. And like you said, there's going to be a lot of newbies and they're going to need a place to go to get some quality information. That's not trying to rug pull them and, you know, FOMO them into things. And so it's going to be great to have a channel that you can direct people to that's trusted. Because there's you know, there's a flood of information out there and not all the folks involved in the crypto digital asset space. My light just fell down. They're not they're not all good. So, yeah, I look forward to seeing what you what you come out with. Thank you. It's very much like the big concern on my mind, my brain right now. Maybe we do this another interview in like a year's time to see kind of what's progressed. But the big concern for me right now is. Trying to push this really good information out there, but also balance it completely understanding that this is a business and has to make money to. So I think a lot of the time, like the ideal person to be sharing information and education is someone who does lots of it and they do it all for free. But for a business, from a business standpoint, at least up to this point, I haven't learned that, you know. I hear lots of people way above me in the millions, business people in the millions talk about give away your best stuff for free. I haven't haven't actually got over that hurdle in my mind yet. So I'm trying. Right now, I'm struggling to comprehend how I make it a business and deliver on the kind of the wholesome good information. For me, I feel like I need to find a balance for now or just making some sort of decision on whether I'm going to be charging. Well, yeah, I think there that's a truth statement right there, giving away your best for free. But there's a there's a cost of entry to get there. It's it's. It's not quite revealed. It may be. It may be an e-book or something like that. But here you've revealed the top secrets. But what's not revealed is how to get there. Well, and I think a lot I think that's where a lot of the revenue is made. I'll tell you everything. But there's some things I'm just not sharing in this little 15 minute, half an hour, one hour video that I'm going to let it all out because the how to's are not there. Yeah, that's true. We have a couple of minutes left. I think. Are you still good to stay for a minute? A couple of minutes. We have we have about three minutes left. And what would you like to share with us that we haven't talked about? I just think. I'm on a big train of thought right now. I had a I had a one on one consultation with someone two days ago. And their first comment to me was, oh, man, I've always wanted to do YouTube. I'm really happy for you. And I was like, why? Why haven't you done it? Is there I don't have anything interesting to say. I said, what's your job? And he like cleans. He has a he's an engineer, but he cleans tunnels. And. And I was like, that's really interesting to people who find that really interesting. And so he really and I don't know how many of these you've seen on TikTok, but there's people who do some of the craziest, like most boring jobs, getting millions of views, just recording them doing their job because it looks satisfying, especially cleaning things like this. These people who clean rugs and it looks incredibly satisfying. I think all of that to say. Is that all the reasons why you don't start something. Is purely the limit you're putting on yourself. It's not it's no one from outside. It's only yourself. It's true. So the absolute hardest thing to do is the first thing you have to do, which is hit record on the phone. Right. And then you keep doing that at scale. I think people get hung up on, gee, I'm going to trip over my words. I'm not going to look right. Oh, look at my big nose. You know, all of these certain things that nobody really cares about. What they want is the information. They want authenticity. Yeah. And there's only one person in the world who can be like you. That's right. You are your own niche. Exactly. Yes. I think that goes to the spirit of tell tell give your million dollar secret away because. That million dollar secret was generated by that person. Right. But to go ahead and duplicate it 100 percent is almost impossible. So they may not get the million dollar result that of the creator who made it. It's just the beauty of business and the way it works. And that's why you have to step into your authentic self, I believe, and create your own niche. Yeah, you got my mind going there. There's a billion people out there. I mean, you're going to you're going to attract somebody. Right. That's right. That's right. Wow. Lewis, this has been a fabulous interview, and I just love where the discussion went. And thank you so much for your time today. I really appreciate the conversation as well. Both of you. Lewis, thank you so much. Appreciate you being on Beyond the Brink. Thank you for having me. Thank you.