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In this session, Dr. Sheila Rosalyn discusses the importance of personal selling and salesforce management. The session covers the nature and importance of personal selling, different types of salespersons and their approaches, the steps involved in the personal selling process, ways to improve personal selling efforts, and effective salesforce management. Hello, I am Dr. Sheila Rosalyn and in this session, we will be talking about the importance of personal selling and salesforce management. We will discuss the nature and importance of personal selling after which we shall go on to explain various types of sales persons and the approaches they use and then explore the steps involved in the personal selling processes and we will also go on to look into the ways for improving various personal selling efforts and in conclusion, we will also elucidate on the effective salesforce management. So, let us get started with the session and let us have fun learning more about personal selling and salesforce management.