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Transcription
Many people are using Facebook to run ads, but they often use the same ads, offers, and templates. As a customer, it's easy to ignore these generic ads. To stand out, use unique organic images with real customers and testimonials. Provide value by educating customers about roof problems and their consequences. Lastly, make sure your follow-up systems involve real person-to-person communication, not artificial intelligence. Everybody's running Facebook, everybody's running Facebook ads, everybody's running Facebook ads. The same ads to the same offers to the same funnels. Imagine you're the customer for a second and you're sitting there and you're rocking chair on a windy Tuesday afternoon scrolling through Facebook and you keep on seeing these roofers advertising with stock images and even worse, templates that just scream advertisement. And the ad detector goes off in your brain and you scroll right past them without giving them a second thought. So what can you do differently to fix this? Number one, use unique content, organic images with real customers with real testimonials. Organic images do way better on Facebook because they don't scream advertisement. Number two, provide value, educate the customers on problems they could have with their roof and the potential implications of not fixing those problems. And number three, and number three, have your followup systems dialed in real. And number three, have your followup systems dialed in real person to person communication. And please no BS AI.
