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Transcription
People usually have negative connotations with the term "roofer" and don't get excited about it. To attract more business, you can either redefine the term or present yourself in a different way with positive connotations. For example, instead of being a roofer, you can position yourself as a "roof saver" who adds value to homes and saves people money. This different framing can help you stand out from other roofing companies. Take three, I think. You offer roofing services and you're called a roofer, but people usually don't get excited about the term roofer because it has some pretty negative connotations attached to it. You offer roofing services and you're called a roofer, but let's just face it, people don't usually get excited about that term. It has some pretty negative connotations attached to it, and let's just be real, people don't like them. They don't like them at their house. They don't want them on their roof. That's just the way it is. So you have two options. You can either try to completely redefine the term roofer or you can frame yourself in a different way, in a new way that has positive connotations attached to it. Thinking of these things is the difficult part. If you can learn to start thinking of new and different ways to frame roofing as an anticipated thing and a positive thing, then you can open yourself up to a lot more business and skyrocket your sales. So here's an example of a way to frame roofing as a new and different thing. So you're a roof saver. You're not a roof replacer. You don't want to hand them a big estimate. You want to add value to their home. You're on their team. You want to save them money and do what's best for them. You're not the stereotypical roofing company.
