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Transcription
The speaker advises roofing business owners to treat their customers like assets in order to increase the value of their jobs. They use the example of a customer who recommends the business to others, resulting in additional jobs worth $30,000. To achieve this, the speaker suggests going above and beyond for customers, making them feel heard and cared for, and establishing connections with them. The speaker emphasizes the importance of customer relationships in increasing revenue. Roofing business owners, here's a simple way to triple the value of your next roofing job. Treat your customers like an asset. For example, let's say that you do a roof replacement for somebody and you really impress them and they recommend you online and tell a bunch of people about you. And over the course of a year, they bring you two people who both get roof replacements. And assuming that each one of those jobs was worth about $10,000, that initial customer relationship was really worth about $30,000. And that's how you triple the value of your next roofing job. Treat your customers like they're worth $30,000. And what would that look like? Well, you'd probably bend over backwards for them. You'd probably make sure they feel listened to and cared for. And you'd probably answer their questions before they even ask them, right? If they're an Eagles fan, you'd wear an Eagles hat or something, even if you're from Dallas. And maybe you'd say, well, I would never do business as an Eagles fan. And I get that. But those types of connections like that, like between sports fans, is where referrals are made. And if you can make those connections, then you can triple the value of your next roofing job. And I could have just replaced this entire video with a simple graph that said increased customer relationship equals increased revenue. But that's not going to help you out and it's not going to stick in your mind. And that's what I'm here to do. I'm here to bring you everything roofing marketing. So check out the rest of my page if that's what you're into.
