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Turmoil Introduction

Turmoil Introduction

Maisie McQuaid

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A small podcast to accompany my Trend Forecasting module. This is part of my Fashion Marketing with Management degree at the University of Southampton

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Welcome to Episode 1 of Our Planet is Broken, Now What? The exclusive podcast that discusses the state of our somewhat broken planet. The good, the bad, and everything in between. Today, we're discussing the trends which are forecast for Spring Summer 24, specifically women's festival wear. So, the mega trend for Spring Summer 24 is turmoil. Allow me to set the scene. The planet is broken. The economy is broken. And the people are broken. We live in an uncertain climate where the world is fighting against us. We face issues of climate change, war, poverty, to name just a few. You could even say that our planet is a rather tumultuous territory. As consumers, we are craving reassurance, safety, protection. We don't want to live in fear, feeling as though we're on the verge of some sort of apocalypse. Who knows what the world will look like in ten years' time? To be honest with you, I don't think I do want to know. So, you may be thinking, how do we channel this collective feeling as a society into festival wear trends? Carry on listening to find out how you can be comforted through fashion in such a turbulent time.

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