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cover of Episode 6 Funnels Myths Busted That Will Propel Your Business Forward Today
Episode 6 Funnels Myths Busted That Will Propel Your Business Forward Today

Episode 6 Funnels Myths Busted That Will Propel Your Business Forward Today

lesley pennie

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The speaker discusses the misconception that funnels are complicated and should only be used once you reach a certain income level. They criticize coaches who promote outdated methods like cold DMing and long sales calls. The speaker shares their personal experience of working long hours using these methods. They argue that funnels and sales pages are not exclusive to high-earning businesses and can be effective for smaller audiences. They claim that many coaches who discourage funnels actually use them themselves. The speaker emphasizes the importance of funnels and simple systems for achieving consistent income and reducing workload. They offer a program with templates to simplify the process. The speaker explains that funnels create a customer journey and can attract ready-to-buy customers, warm leads, and cold leads. They highlight the value of creating systems that nurture these different types of leads without manual follow-up. The speaker encourages listeners to shift from chasi There's a misconception about funnels and how, like, they are really complicated or like, oh, yeah, I'll do a funnel when I get to 5K months, when I get to 10K months. So many coaches out there are actually teaching you outdated growth methods that tell you, like, don't have a funnel, don't have a website. You know, if you're not making consistent, at least consistent 5K months in your business, don't focus on these things. They will have you cold DMing, you know, 40 people a day. They'll have you on hour, two-hour-long sales calls. I remember investing in coaching, and I was taught these exact methods as well. So it actually accumulated to me working, like, 60-hour weeks in my business. So I was told that I needed to add 40 new friends a day. I needed to have 10 discovery calls per week. Yes, you heard me right. From those 10 discovery calls, I then needed to invite them to sales calls. And it's a numbers game. So I would get anywhere between, like, two or four people say yes to jumping on a sales call. And then on that sales call, I would then need to create a high-pressure situation where I would offer my program. And so these systems, I feel like, are really designed to keep you small and kind of perpetuate the misconception that you shouldn't be focusing on sales until you have made at least consistent, say, 5 to 10K months in your business. But what I would ask you is, what is your income goal number one? And I know I say this a lot, but how many hours do you actually want to work in your business? Because honestly, funnels and sales pages and all this stuff is not exclusive to people making millions of pounds in their business. And I can tell you, from all the mentors that I've signed up from, I shifted from doing all this manual work in my business, working 60 hours a week, using these pro marketing tactics, to shifting to more funnels, simple, simple funnels and sales pages to build my audience, to convert into clients, into paying customers. When I did this, I made the best income months in my business still with a small audience. I mean, a couple of hundred people on my email list and a few hundred people in my Facebook group. So I know that the exact methods that I implemented that got me sales is also the same as somebody who is earning millions in their business. They're just not telling you about it. Because I can guarantee most of these coaches who are telling you to go and friend people and not have a sales page and don't have a funnel and have hour-long sales calls, they have A, either got funnels themselves and that's how they got you into their offer, or B, they actually have a VA messaging people for eight hours a day on their behalf. So unless you want to spend eight hours a day plus on top of creating all your content and doing your sales calls and your discovery calls, then listen up because I want you to know the truth. Because I am here to share the abundance. I'm here to share the knowledge that if you want consistent five to 10K months in your business, then funnels and simple systems, they are for you. So I'm just going to talk about why they're so important. So the way that funnels work, they don't need to be complicated. In actual fact, I have created a program, which I have a wait list for now, where I give you the exact templates. So you plug and play these high-ticket sales funnels. So whether or not you want to get people into your high-ticket program, whether or not you want to get people into your low-ticket program, you want to get people into your lead magnet, which eventually leads them into your offers. Maybe you haven't created an offer yet. I have created programs to show you exactly how to do this because it's so, so simple. I give you the copy. I show you exactly how to set up your pages with your videos because it's not hard. And I'm really sick of people not sharing the information correctly out there because If you want to increase your income and you want to work less hours in your business, then by setting up systems that you can use on repeat is going to save you so much time and energy in your business. Now, don't get me wrong. You need to still have an amazing offer, an irresistible offer. I talked about this in previous episodes. If you haven't, go back and listen to that. So the key part is, yes, you do need an irresistible offer for this to work. But then instead of having to chase people, creating a funnel simply is creating a customer journey. It's a way of you bringing in your ideal client into your world. And some really good ways of doing this is by either a freebie or something really low-ticket, like $7, an absolute no-brainer mini-offer. It brings people into your world. And just a little known fact here is that when somebody is bought from you once, they are 10 times more likely to purchase from you again. So one of the challenges I hear people saying is like, I just get a ton of freebie seekers. You will get freebie seekers. But when you create funnels, you have systems in place because you're going to have ready-to-buy people. You're going to have people who are warm but who are not quite there yet. They need some more warming up. And then you're going to have people who are just not ready to buy yet. When you create a funnel, you create systems that are able to nurture those three types of people, ready-to-buy, warm but not ready, and cold, not ready to buy. You're able to create systems that nurture all three of those people through without you having to manually follow up. If you're somebody who has done cold DMing, then you have to have systems that tell you, okay, this is a new contact. I'm in relationship-building stage with them. I'm offering them a discovery call. I'm following up because they haven't replied to my message. It's a whole bunch of monitoring and chasing. If you are somebody who wants to shift out of chasing people to become your client because you know your worth, then having simple funnels and sales systems in place is really what you need to create consistent five to 10K months in your business.

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