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Saleh individual inter

Saleh individual inter

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Saleh, a 20-year-old Syrian living in Egypt, started his own fashion brand because he noticed a lack of trendy clothing in the country. He dropped out of university to focus on his brand and also started a marketing agency. Saleh believes that education in Egypt is not properly preparing students for the real world. Despite facing challenges, his brand stands out due to its strong engagement with customers and support from the local market. While he has some regrets, Saleh sees his choices as sacrifices that he chose to make. Okay, so basically my name is Saleh. I am 20 years old. I came from Syria. I am actually Syrian, not Egyptian. I came to Egypt here 12 years ago. And I started my brand because you know, I just wanted to travel outside. But you can say that I'm considered a unidropout because I dropped off the moon. Okay, so basically, it was just like a simple equation. I was a customer in the beginning. I love fashion. I used to trace fashion trends, find fashion trends, always be on the trend. There was always missing pieces that were trendy here in Egypt, so I decided to take it on my own behalf and start designing those pieces and make it affordable for everyone here in Egypt. The reason behind me dropping out from uni is not purely my brand. One of the reasons is my brand because I wanted to work on myself. So the reason that I dropped out from uni is because I wanted to work on myself. I started a business other than the brand, which is a marketing agency. I'm working there currently. And the choice of me dropping out is purely because I wanted to save the effort and time and the money to be invested properly because I don't believe in the education system in Egypt nowadays. Well, yes, of course, because it was a new world to me. It's just like someone gave you a reality check slap. You started facing real world customers, clients. You're not working for your business anymore. You're working for other people and you're in their physical world now. So it was a bit hard to be able to get over it and get along with the trend and how people treat each other in this area. Well, I don't think I broke the controversy. I broke the controversy that uni is not important or that education is not important. I don't think I was ever the type of person to believe that education is not important. Education is the most and the most powerful thing a human can have. But the thing is that education here in Egypt is not that accessible and proper education is not accessible. Let's say proper education, not keep it this way, because there's education here in Egypt, but it doesn't help you with the real world. It doesn't help you with the Egyptian economy. It doesn't help you with how you see the world. It's way different than how people think it is in the real world. So my point of view is I didn't break the controversy of me going off education, but it's more of me defying the laws of every student need to go to a uni. Exactly. What makes my brand special is the number of engagements we have. If you look close, you would find out that our brand is always organic with their engagement. We always have a lot of buyers. We have a lot of shares. We have a lot of likes compared to our followers ratio. And we have some kind of movement. So if we tell people to go down on the streets and we're doing whatever we're doing, they're just going to come down the street and they're going to join the movement. So I feel like my brand is unique in the point where I actually have audience and I actually have some engagement with me. So whenever I launch anything, I have support with the local market. Of course, I do have some regrets. But the thing is that to me, it's more like a sacrifice and you get to pick your own sacrifice. Thank you. You're welcome.

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