#4 - also good

WYNN Los Angeles is an organization that focuses on prevention and early intervention for children and families in LA. They provide in-home therapy and case management, as well as community events and support services. Their donors are typically individuals and families in LA who are financially secure and older than 35. WYNN's therapy program serves families with children aged zero to five and costs $100 per session. They have a strong focus on targeting early childhood to prevent later mental health issues. WYNN's return on customer investment is 250%, and they prioritize customer contribution, commitment, and champions. They engage donors through storytelling and are working to diversify their donor base. Overall, WYNN is dedicated to enhancing donor experiences and building a brighter future for mental health. Good evening, everyone. My name is Kaitlyn Thomas, and I'll be presenting on the organization that I work at, WYNN Los Angeles. In the past year, WYNN has had a profound impact on the lives of over 14,000 children and their families throughout LA. Our reach extends from South LA to the West Side, and at WYNN, we're proud of our innovative award-winning model for prevention and early intervention. Our approach combines in-home caregiver child psychotherapy with case management, all focused on delivering measurable outcomes. This foundation of relationship-based care really does set us apart. But we don't stop there. WYNN also hosts community events. We provide education, rental and bill assistance, diaper, wipes, groceries, and more to families who are facing adversity. Our care aims to provide families with positive experiences and the support that they need to heal together, build resilience, and importantly, prevent the transmission of intergenerational trauma. Now, let's delve deeper into our strategies for success. First, I identified our donors and prospects through behavioral data. Our donors primarily fall into the following categories. They are typically individuals and families in LA who are financially secure and age 35 or older. Many of them work professionally in the mental health or child development field. And we've noticed that most of our individual donors are high-value donors or monthly or seasonal donors, so it really does show their consistent support. Moreover, our major donors actively engage with WYNN. They attend our annual galas, they will participate in fundraising event planning, and they love to share WYNN with their peers to get more support. Moving on to step two, I narrowed down specifically to the therapy program at WYNN. We currently have about 90 family clients with children age zero to five, and that unit price for one therapy session is set at $100. Major individual donors in partnership with corporate donors and the Department of Mental Health contribute about $400 a month, which enables our families to receive four therapy sessions a month. This results in an annual demand of $5,200 per year, with growth sales reaching $468,000 and a gross margin of $234,000. Now at WYNN, our primary focus is providing that bilingual mental health therapy paired with case management for families with children age zero to five in LA. And what sets us apart from other therapy nonprofits is our specificity in targeting this age group and our commitment to providing in-home care. Science has shown that homelessness, substance abuse, chronic adult mental illness, and suicide are strongly correlated with early childhood trauma. Only targeting adults struggling with these issues has proved ineffective. Therapy and support for parents and their children during early childhood when the brain is still forming can prevent later addiction, school failure, violence, and mental health issues that arise as traumatized children then become adults. Throughout treatment, WYNN really ensures that food, medical, and housing needs do not disrupt this therapeutic process. Allow me to share a quote from one of our clients that encapsulates the essence of what WYNN stands for. After my daughter was born, I had lots of anxiety. Some days I didn't have the energy to get out of bed or take a shower. Before WYNN, I wasn't sleeping, I was losing my hair, and I didn't know if I could pay the rent. I was so stressed. I didn't know I could be a good mom. I feel lucky because I can be the one who gets help. With WYNN, I can end this cycle for my family so my daughter has a better future. Now moving on to step four, our return on customer investment at WYNN stands at an impressive 250%, yielding an incremental gain of $1,000. Here's the rationale behind this gain. It's based on the average individual donor contribution per year coupled with our success in securing million-dollar governmental contracts through the Department of Mental Health and our strategic marketing initiatives that attract new donors, which ultimately lead in higher profits. And we really do understand that sustaining this success requires a commitment to the three C's. First, we have customer contribution. The initial income flow from our donors is $5,200 per year, and that provides WYNN therapy sessions to our clients four times a month. And next is customer commitment. We actively engage our donors to ensure regular and sustained giving. We offer options for donors to make automatic monthly contributions, text-to-give campaigns, hosting engaging fundraising events, and creating those impactful marketing campaigns like matching donation initiatives or storytelling. And lastly is our customer champions. We believe in involving our board and top donors through committee participation and volunteer recruitment. This not only connects them with the organization, but also allows them to provide valuable feedback and actively contribute to our success. Before I conclude, I want to share a few additional insights. We've noticed that our donor engagement is driven by our storytelling efforts. By sharing the stories of the families we've helped, we create a deeper emotional connection with our donors. And this has resulted in an increased retention rate and contribution. Furthermore, we've embarked on a journey to also diversify our donor base. We recognize the importance of inclusivity and are actively working to engage with donors from various backgrounds and age groups. This not only expands our reach, but also ensures the sustainability of our mission. In conclusion, our dedication to enhancing donor experiences through strategic initiatives, personalized engagement, and transparent communication really does set Wynn apart. We are committed to building deeper connections between our supporters and the life-changing work that we do. With innovative programs like exclusive donor events and impactful storytelling, we aim to create a profound connection between our supporters and our mission. Together with our donors as our partners, we are collectively building a brighter future for mental health. If anyone has any questions or feedback, feel free to let me know. Thank you so much for your time and support.