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In this episode of the Keys of Communication in Public Relations, the host discusses internal and external communication and relationships between consumers and producers. The two communication strategies mentioned are two-way asymmetrical, which aims to persuade the audience back to their initial attitudes, and two-way symmetrical, which adapts to the changing views of the public. Social media plays a large role in studying product recognition and responding to comments. The example of the Walt Disney Company is given, comparing the different turnouts at the D23 event for CEOs Bob Chapek and Bob Iger. The importance of the leader-consumer relationship is emphasized, as well as the need to prioritize the satisfaction of customers. The episode concludes by mentioning that the next episode will discuss different types of media. Hello, everyone, and welcome back to the Keys of Communication in Public Relations. For those new listeners joining in today, my name is Jimmy Murray, and in today's episode, we will be discussing the internal and external communication and relationships of the consumer and the producer. I will also be talking about a major corporation I used to work for and how they tie these communication strategies into their work and the audience's feedback. In public relations and in any sort of leadership position, communication is one way, with the public being informed by the producer. This information can come in a number of different ways. The first way is going to be a two-way asymmetrical, which is usually unbalanced because this is the organization trying to research and recognize feedback and efforts to persuade their audience back to their initial attitudes. This is mainly seen when a company gets off track to fix a problem with their audience, but oftentimes it is much riskier and they can lose even more control over their consumers. We often see this as a short-term strategy to persuade people back. Oftentimes this is much more led by public feedback to go and show that they are capable of listening and evaluating to their audience. The second way of communication is two-way symmetrical communication. Symmetrical communication is more likely to stay the same with their publics. As the public's views change, so do organizations. There are numerous products this can be an example of. For example, an appliance like the refrigerator just went from keeping our food and drinks cold from transitioning as technology transitioned, and now it can tell us the weather for the day. Or we could keep it as simple as a light bulb that has changed in different shapes, color, warmth, size. As time went on and new technologies developed, so did other products. Social media has tied into this more than ever. Today we see active participation from major corporations on their social media platforms, studying product recognition, comments, and even responding to those comments, especially the ones attending to fixing an issue with a product. A company I got to be involved with was the Walt Disney Company. During my time at the company, the CEO was Bob Chapek. He received a lot of disagreement with his own staff and more so the consumers. Annual pass holders and other Disney workers were invited to join the D23 event, which was an event that told the public about upcoming releases to the park. The turnout for Chapek was one of the worst the company ever had. Former CEO Bob Iger, who was still involved in the company, just took over recently after Bob Chapek was fired. Iger hosted this year's D23 event and had one of the best turnouts with the best results possible. Iger listened to the outgroups of the organization, was always active in the parks, and was flexible with his work. The relationship between leader and consumer is so extreme in making sure your customers are satisfied and will keep coming back to you. This concludes this week's episode of Communication and Public Relations. We discussed the connection between consumer and producer and what it means to consider and evaluate your publics, who will always be one of the main priorities of your organization. We were able to see this example of a modern leader of an organization and how it turned the second the leader spot was corrected. I look forward to meeting with you guys next week where we will discuss different types of media. Until next time, this is Jimmy Murray.