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The Sackler family, who owned Purdue Pharma, the creator of OxyContin, played a significant role in the opioid crisis. Arthur Sackler founded Purdue Pharma and introduced medical marketing, convincing doctors to prescribe their products. The family had a complex relationship and Arthur's heirs had no involvement in Purdue Pharma. Despite their philanthropic efforts, the family has faced public condemnation and institutions have distanced themselves from them. The scrutiny on the addictive nature of their drugs led to stricter regulations and limitations on doctors' prescribing practices. For more information, visit the FDA website. The fall of the Sackler dynasty has changed the way America, and the world, looks at the opioid crisis. The Sackler family owned Purdue Pharma, the developer of OxyContin. Raymond and Mortimer, two of the three original Sackler brothers, founded the pharmaceutical company Purdue Pharma after the death of their oldest brother, Arthur. In his lifetime, Arthur Sackler founded Purdue. He institutionalized medical marketing and devised a plan for Purdue salesmen to convince doctors to prescribe Purdue products to their patients. The Sackler family business was complicated and dramatic. Arthur and his two brothers were estranged at the time of his death. Even 30 years after his death, Arthur's heirs and family line have little connection to the families of Raymond and Mortimer. In fact, Arthur's family has never worked for, or was in, Purdue Pharma. And it was Purdue Pharma that propelled the national health crisis of opioids and drug addiction. All branches of the family were passionate about philanthropic efforts and donated to major museums and cultural institutions around the world. Yet, these multi-million dollar donations pale in comparison to the magnitude of their family's public condemnation. Many museums and institutions have de-named their buildings and denounced the Sackler family. When the Sackler family came under scrutiny for the addictive nature of their drugs, it prompted much stricter regulations on FDA oversight of drug production and imposed limitations on doctors prescribing practices for these medications. For more information visit www.fda.gov