Target Audience

Patagonia's target audience consists of environmentally conscious individuals who are willing to pay more for sustainable products. The majority of their website visitors are slightly male, but there is also a significant female presence. The largest age group of visitors falls between 25 and 34 years old. In terms of employees, there is a higher percentage of younger individuals (50%) aged between 20 and 30 years old, with a nearly even split between genders (41% female, 59% male). Target audience. The target market of Patagonia is active people who are environmentally conscious and are willing to spend more on sustainable products. Many of Patagonia's customers are within this target market and they shop there because they resonate with the QNET business philosophy. The website traffic. Patagonia website audience lean slightly male with a 51.04%, with a significant female presence, with a 48.96%. Age. The largest visitor demographic is aged between 25 and 34 years old. Employee demographic. The company has a higher percentage of younger employees which is the 50% and they age between 20 and 30 years old and the near even split between genders 41% female and the 59% male.