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CCT110 Pobcast_YimengZhang: The Power of “SCAM” Film Promotion

CCT110 Pobcast_YimengZhang: The Power of “SCAM” Film Promotion

cha magmo

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Hosted by Maggie Zhang(Yimeng Zhang), this podcast discusses the current tendency of film promotion strategy on social media, focusing mainly on rhetorical strategies adopted by Chinese filmmakers for advertising. The podcast covers the basic operation of this novel advertising strategy, its appearance, and the following impacts on the film industry and the public.

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