Universal Hip-Hop

This transcription discusses the ongoing drama between Drake and Kendrick Lamar in the hip-hop industry. It started with a seemingly innocent lyric praising their respective careers, but tensions grew and accusations were made through diss tracks. The beef between them began when Kendrick called out Drake and other rappers during a guest verse on a song. J. Cole was also initially involved but later dropped out. The feud escalated with each artist releasing diss tracks targeting each other. Drake addressed Kendrick's verse in a concert and J. Cole responded but later apologized. The diss tracks continued, with Kendrick accusing Drake of being predictable and a liar, and Drake retaliating with allegations of domestic abuse and addiction. The feud has had an impact on their music streams. Hello, this is Universal Hip-Hop and today we're talking about the drama in the hip-hop industry between Drake and Kendrick Lamar. Rappers have been trading insults since the dawn of hip-hop. It's part of the culture. A test of lyrical skill and a declaration of superiority that has produced hundreds of classics diss tracks. From Tupac's hit and up to Jay-Z's takeover. The latest beef originally erupted between three of hip-hop's biggest stars. Drake, Kendrick Lamar and J. Cole. All triggered by a seemingly innocuous lyric praising their respective careers. As tensions grew, Cole dropped out of the fight. However, Drake and Kendrick continue to battle with increasing ferocity. Leveling life-changing accusations against each other in a flurry of tracks. How did the beef start between Kendrick and Drake? When Kendrick Lamar was a young up-and-comer, Drake offered him a helping hand by inviting him onto his Take Care album. And giving him an opening spot on his 2012's Club Paradise Tour. But in 2013, after the success of Lamar's debut record Good Kid, Mad City, he made his ambitions clear. During a guest verse on Big Sean's Control, he called out Drake, J. Cole, Meek Mill, Mac Miller, Pusha T and a host of other rappers. Warning them, I got love for you all, but I'm trying to murder you. Asked about the diss, Drake told Billboard magazine, I didn't really have anything to say about it. It just sounded like an ambitious thought to me. That's all it was. I know good and well that, Lamar, is not murdering me, at all, on any platform. So when that day presents itself, I guess we can revisit the topic. The rappers traded a few jipes over the next few years. Lamar memorably boasted that he'd tucked a sensitive rapper back in his pyjama clothes during the Best Hip Hop Awards. But it never seemed particularly serious. J. Cole's inadvertent spark. The initial spark was a gesture towards unity, rather than division. In October last year, Drake released his eighth album For All The Dogs, which featured a collaboration with J. Cole called First Person Shooter. In one verse, Cole suggested that he, Drake and Kendrick were the big three of the current era of hip hop. Love when they argue the hardest and see, is it Kay, dot, Kendrick? Is it Aubrey, Drake? Or me? We are the big three, like we started a league. The song debuted at the top of the US singles chart, becoming Drake's 13th and Cole's first number one song. The achievement meant Drake tied with Michael Jackson for the most number one singles by a male solo artist. A week later, Taylor Swift's Cruel Summer replaced him at number one, and the moment seemed to have passed. But privately, Kendrick has taken note, and he wasn't happy. Kendrick Lamar takes aim. In March 2024, producer Metro Boomin and rapper Future released a collaborative album called We Don't Trust You. Hidden in the track listing was a song called Like That with an uncredited verse by Kendrick Lamar, and it was explosive. With a tightly wound, expletive-laden delivery, he took aim at Cole's verse, claiming there was no big three, it's just big me. He went on to call Drake and Cole's best verses insubstantial, a light pack, and declared he was the Prince to Drake's Michael Jackson. The power of the verse can't really be conveyed in print, but when it ends with Lamar promising to put all of Drake and J. Cole's dogs in the pet cemetery, the name of a Stephen King 1983 horror novel you know of use has been lit. And B, Lamar doesn't mean literal pet dogs, but the rapper's nearest and dearest. The lyric doubles up as a reference to Drake's album title, For All The Dogs. It's worth noting that the placement of Lamar's verse is also significant, as Metro Boomin is a former Drake collaborator who fell out with the Canadian star. Metro, whose real name is Leland Wayne, more on him later, produced the majority of Drake's 2015 album What A Time To Be Alive, but a promised sequel never materialized, allegedly leading to bad blood between the pair. In 2022, the producer removed Drake from a song called Trance and unfollowed him on Instagram. Drake puffs his chest. Drake appeared to address Kendrick's verse in a concert in Florida, with a pugnacious message to the crowd. A lot of people ask me how I'm feeling, he said. I'll let you know how I'm feeling. I got my, expletive, head up high, my back straight, I'm ten, expletive, toes down in Florida and anywhere else I go. And I know that no matter what, it's not a, person, on this earth that could ever, expletive, with me in my life. What about J. Cole? Two weeks later, J. Cole offered his own reply to Kendrick's verse, on a track called 7 Minute Drill from his surprise album Mike Delete Later. I got a phone call, they say that somebody dissing you wants some attention, it comes with extensions, he rapped. He was still doing shows but fell off like The Simpsons. He continued by critiquing Kendrick's discography, calling his debut a classic, but his most recent effort, a sprawling double album called Mr. Morale and the Beatsteppers, tragic. Your first album was massive and that was your prime, he continued. I was trailing right behind and I just now hit mine. He finished up by saying he still respected Lamar, but wouldn't hesitate to destroy him if the insults continued. Push come to shove on this M.I.C., I will humble him. Did Cole stand by his words? Almost immediately after releasing 7 Minute Drill, Cole realized it had been a huge misstep. Speaking on stage at the Dreamville Festival in North Carolina, he apologized for the song, praised Lamar's back catalogue and asked for forgiveness. I ain't gonna lie to you all, the past two days felt terrible, he told the audience, explaining that he'd caved into pressure to respond to Lamar's diss. The result, he said, was the lamest, goofiest thing he'd ever recorded. Boiling point. Like a true rap arsonist, Drake tried to reignite the fire Cole had extinguished. On April 13th, he released a song called Push Up, Drop and Give Me 50, in which he took aim at Lamar's height, calling him a midget, he's 5 feet 4 inches tall, and a record label puppet who's forced to collaborate with pop artists. You better make it witty, then we need a verse for the Swifties, he cajoled. He also took issue with Lamar's position in the hip-hop hierarchy, suggesting other artists had overtaken him. Hipsqueak, Pipe Down, You Ain't In No Big 3, SZA, Got You Wiped Down, Travis, Got You Wiped Down, 21, Savage, Got You Wiped Down. He also tagged Future, The Weeknd and Rick Ross in the song. Kendrick Comes Out Fighting. Kendrick finally responded with a full-blown, 6-minute diss track at the end of April. Titled Euphoria, a reference to the HBO show where Drake serves as an executive producer, it read like a laundry list of complaints against his sparring partner. Lamar called Drake predictable, a master manipulator and an habitual liar. He also repeated Rick Ross's dig about Drake's fake abs, and called the star's parenting skills into question. But mostly, he said he really, really didn't like Drake. Let me say I'm the biggest hater, he rapped. I hate the way that you walk, the way that you talk, I hate the way that you dress. Less than 72 hours later, he followed up with a second song called 6-16 in LA. In it, he claimed that someone inside Drake's organization was leaking damaging information. You must be a terrible person, everyone inside your team is whispering that you deserve it. Family Firefly. Lamar's accusation that Drake don't know nothing about raising a son appears to have rankled. On Saturday the 4th of May, Drake shot back with a song called Family Matters, which took the feud to new heights. You mentioned my seed, now deal with his dad, he declared. I gotta go bad, I gotta go bad. Among the song's most shocking allegations, Drake speculated that Lamar might be a perpetrator of domestic abuse. The star has never faced such an allegation. Within 20 minutes, Lamar retaliated with a third diss track, Meet the Grains, which opened with the ominous warning. You, mess up the minute you called out my family's name. Each verse was addressed to one of Drake's closest family members, his mother, his father and his 6-year-old son, Adonis. To each of them, he listed a litany of the rapper's supposed failures. Among the claims, he said Drake had secretly fathered a second child and was addicted to gambling, sex and drugs. Drake responded on Instagram by asking whoever had his kid and daughter to hand her back, adding that Lamar's claims were a shambles. Was there subterfuge involved? Lamar upped the ante even further, on a fourth diss track, Not Like Us, in which he accused Drake of having relationships with underage women. Say, Drake, I hear you like Em Young tryna strike a chord and it's probably a minor, he rapped. Drake hit back a day later, angrily denying the accusations and daring Lamar to reveal proof, with the implication that there was none. Drake is not a name that you can see on No Sex Offender list. Easy does it, you mentioning a minor. Be sharp and tell the fan, who was it? He also suggested that many of Lamar's claims had been deliberately planted by a fake informant, in the hope the star would unwittingly rap about them. The ones that you're getting your stories from, they're all clowns, Drake rapped. We plotted for a week and then we fed you the information, a daughter that's 11 years old, I bet he takes it. How will it end? The war of words has quietened for now, but it feels like an uneasy silence. Will either star be able to walk away? Whatever happens, the feud has been good for business. Both Push Ups and Like That are safely nestled in the US and UK charts, with the latest diss track certain to follow. And while the question of who won still lingers, Billboard magazine reports that streams of Lamar's back catalogue have increased by 49% since the weekend, while Drake's have dropped by 5%. Lamar's pop orientated Not Like Us, with its potentially libelous hook, has also become a club hit, picking up 21 million streams in its first three days of release. There are also a lot of conspiracy theories flying around, the main one being that Universal Music stepped in to stop the feud. TMZ has run a report saying that's not true, however. Things took a darker turn on Tuesday, when a security guard outside Drake's house was shot. It's not clear whether the incident was connected to the rapper's feud, but the vandalism of Drake's OVO shot in London certainly was. Meanwhile, there are signs that some listeners are growing tired of the constant back and forth. This whole feud has started to reveal itself to be an hour of attention and social media commentary, more than any actual referendum on two rappers' abilities, wrote Rolling Stone magazine's senior music editor Jeff Ahaza in an opinion column on the 2nd of May. It feels like such a colossal waste of energy. .