03 Ing-Las 4C del Marketing

The podcast discusses the four C's of marketing, which is a new consumer-focused paradigm. It explains the importance of understanding consumer needs and desires, reducing costs to the user, providing convenience throughout the purchasing process, and establishing constant communication with customers. By applying these principles, brands can better connect with digital customers and enhance loyalty. Hello everyone, welcome to a new episode of our digital marketing podcast. On this occasion we will be talking about a key concept, the four C's of marketing. The four C's constitute a new consumer-focused paradigm that emerged to replace the traditional four C's of marketing. They were initially proposed in 1993 by Robert Laderborn in response to changes in buying habits with the arrival of the internet and digital media. Throughout the episode we will thoroughly analyze these four C's, consumer, cost, convenience and communication, to understand how we can apply this modern framework and better connect with our customers in digital environments. So, let's get started. Consumer needs. The first C refers to deeply understanding the needs and desires of consumers. It is no longer enough to develop generic products, now brands must detect trends in the requirements of each market niche in order to adapt. Some ways to investigate targets in detail are. Content marketing and SEO to attract users organically and interact with them. Web analytics to identify behaviors. Surveys and interviews to learn about customer opinions. Service groups to evaluate new products or services. The goal is to achieve an in-depth bond and empathy with the needs of each customer profile and then design segmentation and specialization strategies that efficiently satisfy their demands. Costs to the user. Beyond price, this C evaluates the additional costs incurred by the customer during the usage and purchasing experience. Costs like time invested, effort to understand how a product works or emotional wear due to poor service. Therefore, some initiatives to reduce these extra costs are. Simplifying physical and digital processes. Omni-channel experiences, allowing different points of contact. Faster shipping and flexible return options. Technification to automate and improve efficiency. Gamification and experience designed to generate engagement. By achieving convenience and an ease of use feeling in every interaction, greater user satisfaction and loyalty is generated. Convenience. Directly related to the previous point, here we focus on incorporating the greatest convenience and comfort possible at each step of the purchasing process. From the initial search to post-sale evaluation. Some initiatives in this area are. Content and online stores optimized for mobile devices. Multiple contact channels such as web, email, social media, WhatsApp, live chat. One click fast checkout systems. Flexibility in payment and shipping methods. Making the user experience easier and exceeding their expectations is a sure way to create fans of our brand. Finally, we must establish constant communication with our targets, providing them with valuable information and not just invasive advertising. Some tips are. Interesting content on blog and social media to attract organic traffic. Email marketing with relevant, segmented content. Personalized advertising campaigns based on profile interests. Optimize metrics to optimize strategies. Fast responses on social media and website. Moderating specialized forums. Achieving this customer service and two-way communication approach generates much stronger emotional bonds with brands which are key to competing today. In conclusion, we saw how by applying the modern four C's of marketing, consumer, cost, convenience and communication, we can achieve a more accurate and effective connection with new digital customer profiles. By deeply understanding their needs and expectations, reducing friction in the user experience and constantly interacting in a segmented way, the possibilities for loyalty are greatly enhanced. I hope you found this information useful to incorporate this innovative frame of reference into your own business strategies. Until next time. See you next time.