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AI deepfakes and misinformation online are more common than we think. AI is artificial intelligence, and deepfakes are AI-generated images or videos that resemble real people but make them do or say things they didn't actually do or say. How often do you think that you're fooled by AI deepfakes and misinformation online? It's probably, well, actually a lot more common than you would think. Before we get into that, though, let's discuss exactly what AI and deepfakes are. AI is artificial intelligence, and deepfakes are AI that's used to generate an image or a video that very closely, if not exactly, resembles a real person. But it's generated to do or say something that the person didn't actually do or say.