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Transcription
The problem with Facebook boosted posts is that they increase engagement but not conversions. Facebook shows the post to people who like, comment, and share a lot, hoping they will auto-like it. This boosts engagement but not sales. It's good for likes and followers but not for getting buyers. Here's the problem with the Facebook boosted post. It will get you more engagement on your page, but not more conversions. What Facebook does is it shows your post to people who like and comment and share on a lot of stuff, hoping that the person will just auto-like as they're mindlessly scrolling, successfully increasing your engagement, but not increasing your sales. What Facebook does is it shows your post to people who like and comment and share a lot of stuff, hoping that the person will just auto-like as they're mindlessly scrolling, successfully boosting the post, and increasing your engagement. And this is great if you want more likes and followers, but it's not ideal if you want more conversions because your post will be shown to high engagers, not necessarily buyers.
