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Transcription
When starting a roofing business, many people overlook the importance of branding. They choose generic names and logos, making it difficult for customers to remember them. This is problematic when customers want to refer them to others. To avoid this, it's crucial to create a memorable and unique brand. An example of good branding is Raptor Roofing, which stands out and is easy to remember and refer. To stand out, it's important to do the opposite of what others are doing and be unique. Rather than consuming content, focus on creating it. By being unique, your branding can work for you instead of against you. Create a brand that people will remember, and that people will love to refer. So chances are, when you started your roofing business, not a lot of thought went into the branding aspect of it. You jotted down a few names, and then picked out a few generic logos, and that was about it. So... And it sucks when you do a good job, and the customer wants to refer you, and somebody asks, and it sucks when you do a good job, and it sucks when you do a good job, and somebody asks the customer that you serviced, hey, who did the job for you? And they can't remember the name. So you don't want this, you want to stand out, and you want to be easy to remember. So Raptor Roofing is a good example of good branding. It stands out, it's unique, people remember it, and easy to refer. That's what you want. So the guaranteed way... And a guaranteed way to stand out, and to be unique, is to just do the opposite of what everyone else is already doing. Everyone goes left, you go right. Everybody does one thing, you do the opposite. Everyone goes left, you go right. Everybody's doing one thing, you do the other. Everybody's addicted to consuming content, start creating instead. So make your branding work for you, not against you, by being unique.
