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Crafting a good roofing offer involves telling a story about recent price drops to catch the customer's attention. By highlighting the opportunity to add value to their home and emphasizing the limited time availability, customers are encouraged to book an appointment. The offer is designed to be honest and upfront, providing customers with the truth about potential savings and the need for repairs or replacements. Building a connection with customers through this approach increases the chances of them choosing the company for their roofing needs. Here's an example of how to craft a good roofing offer. Tell a story about recent price drops that will grab the customer's attention. Here's an example of how to craft a good roofing offer. Tell a story about recent price drops that will grab the customer's attention. For example, recent price drops have allowed us to repair and replace roofs for record low numbers. If you're interested in adding value to your home, or if you need any roofing work done, now is the best time. It takes two minutes to book an appointment to potentially save you thousands. These prices won't last long, we're only doing these low prices as long as the building costs are low. So at least let us look at it and see if we can save you thousands. So at least let us look at it and we'll let you know the honest truth about whether or not we can save you thousands by saving your roof. So this type of offer is great. It really gets the customer's attention, it gets them to book an appointment, it gets them in the door. And when you show up to do the estimate, if it doesn't make sense for them to repair their roof and they have to go with their replacement, then great. You built a connection, you were honest and upfront, and they're going to go with you anyways.