how many names? IMG_3728

The transcription discusses the importance of having multiple keywords for a roofing business to appear in search results. People searching for roofing services may not know the name of the business, so they use different terms like "roofers near me" or "roofers in X city". This is where SEO comes in - matching the searched words with keywords on websites. Websites that successfully match keywords with the searched words rank higher. To achieve this, it is necessary to research top keywords in the industry and understand customer behavior and typical searches. By doing so, the roofing business can appear under multiple names, increasing its visibility. How many names does your roofing business have? How many names does your roofing business have? Just one, right? How many names does your roofing business have? Just one, right? And the people searching for roofing services don't know the name of your business. They don't know that name, so they search for a different term, possibly. Roofers near me, roofers in X city. How much does it cost to replace a roof? How much does it cost to fix water damage? Stuff like that. So these terms they're searching for is what you want to appear in the search as. This is the whole idea behind SEO. The computer just matches the searched words with the keywords on people's websites. And those websites that successfully match their keywords with the searched words are usually the top results and you can pay to rank higher. And those websites that match the keywords successfully are usually the top results. Now you can pay to rank higher. And those websites that match the keywords successfully are usually the top results, although you can pay to rank higher. So what you need to do is to research all the top keywords in your industry. Do some competitor keyword research. There's a ton of tools out there. You need to be able to understand your customer and their behavior and their typical searches and then model those searches to your keywords in your website. This is essentially giving your roofing business many names to appear under, not just one.