ryan segment

Doja Cat's career has been greatly influenced by TikTok, with many of her songs going viral on the platform. She started making music on SoundCloud and gained recognition in 2013. Her song "Moo" became a hit, showcasing her talent and satirical view on fame. Doja's success on TikTok is organic and genius, with her songs having catchy segments that generate trends naturally. She incorporates these trends into her performances and marketing, showing her diverse sound and exceptional skills in singing, dancing, and rapping. Despite facing scrutiny for her controversial associations and not caring about public opinion, Doja's music speaks for itself. Her new album, Scarlet, showcases her rap game and lyricism, proving her critics wrong. Finally, let's talk about someone who shifted the whole trajectory of music on TikTok. Someone whose career has truly been catapulted by the platform. If anyone deserves to be crowned the queen of music on TikTok, it's Doja Cat. When Doja releases a song on TikTok, it goes viral. That's just the way it is. You may know her from her quirky song, Moo, or from her list of controversial moments. Regardless, Doja has been in the spotlight since her career took off in 2018. While her career did not start on TikTok, it truly skyrocketed thanks to the platform. Almost eight of her songs have gone viral on TikTok, accompanied with challenges, dances, and more, even earning her a number one on the Billboard Top 100. Doja started making music on SoundCloud as a teen. She was recognized by a label in 2013 to which she was signed and released her initial EP. Her initial virality struck upon her release of Moo, which garnered 128 million views on YouTube. When I first heard the song, all I could think was, how can this girl make such a stupid song sound low-key catchy? While the song was clearly a jab at her almost satirical view on fame in the music industry as a whole, she still delivers exceptional talent in the song through some really odd freaking lyrics. So what sets Doja apart from other artists, especially within the realm of TikTok? Doja's success on TikTok is one that is purely organic and genius. I think she has mastered the art of the 15-second pulse point in her songs that makes her songs such a hit on the app. Because of the catchiness and success of these segments, the trends that emerge occur naturally from the support of her fans. She never has to force these trends upon us. Being the absolute genius she is, she later incorporates these dances and challenges into her performances, music videos, and marketing. Her sound is also extremely diverse, refusing to stick to just one sound. Her delivery is consistent, and her bars are quality. Not only can she deliver songs of quality, but she performs with exceptional skill. She can dance, she can sing, and she can rap live. Her persona in music has a level of confidence and originality that attracts her listeners. Her motto, my life, my rules, my style, my attitude, is a clear representation of the feelings that emerge from her music. Listeners feel a sense of confidence, creativity, that bad bitch energy that gets you going when you're down and you need a pick-me-up. She just has her own style, and she's damn creative. So what is the biggest obstacle Doja Cat has faced in becoming a superstar? While Doja's music has no issue garnering attention in streams, her personality garners almost an even stronger sense of direct attention. She has faced lots of scrutiny for her association with controversial people, snapping back at her fans, and simply just not caring what people have to think about her. But at the end of the day, I think that's why so many people love her, because she does what she does exceptionally well, without caring about public opinion. Her music speaks for itself. In her new album, Scarlet, she is ditching the radio-friendly sound that blew up her career. The lead single, Attention, is one that boasts the lows and bars and about being unapologetically her in her new musical approach. She vowed that she wasn't doing pop anymore, and said she was going to display her rap game and lyricism after critics began to doubt her. After spending much of the last year trolling judgy fans, she's served up this rare sort of artistic clapback, and it's fiery. It's hot. Doja lets her rap do the talking, and it's more persuasive than ever. She's got a lot of shit to talk about Scarlet.