AP9

Digital transformation is more about people than technology. Leadership, engagement, and trust are key for success. Handling resistance constructively is valuable, as dissent can provide insight. Stakeholder theory emphasizes the importance of aligning interests across the ecosystem to achieve sustainable change. Ignoring alignment risks creating a socially fragile solution. The biggest is that digital transformation is not a technology project, it's a people project. Technology enables change, but leadership, engagement and trust sustain it. Another lesson is the value of handling resistance constructively. McCabe's work on pragmatic resistance shows that dissent can be a source of insight if you listen to it. In Mahram's case, some critics raised a valid point that if addressed might have improved adoption. Finally, stakeholder theory reminds us that sustainable change must align interest across the ecosystem from employees and managers to customers and suppliers, neglecting that alignment risk, creating a technology sound but socially fragile solution.