AP5-1

The project was led by the group chairman, highlighting digital transformation's strategic importance but stifling dissent. This leadership dynamic limited the consideration of alternative ideas, risks, and concerns from other leaders, as dissent was rare due to the chairman's authority. Several, and they map closely to challenges identified in change management's literature. One, a predominantly technical lens, the project was led directly by the group chairman, which on one hand signaled the strategic importance. It showed the organization that digital transformation was a priority at the highest level. However, this also created a leadership dynamic in which dissent was rare and often muted. People were reluctant to challenge decisions because of the authority and influence of the group chairman's position. In practice, this meant that alternative ideas, potential risks, or concerns from other leaders were not always heard. The change literature suggested that