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The podcast episode discusses the impact of hip hop on the fashion industry in Vietnam. It highlights how hip hop fashion has influenced streetwear items like hoodies and cargo pants. The trend originated in the USA and spread to Vietnam through social media and Vietnamese celebrities. The episode also mentions the rise of local streetwear brands in Vietnam, offering unique and high-quality clothes at reasonable prices. Overall, hip hop fashion has become a symbol of freedom and rebellion in street fashion, allowing individuals to express their identity and find their community. Hey yo, what's up everyone! Welcome back to the On The Hip Podcast, where we talk about anything that goes with hip hop in Vietnam. I'm your host, Hai Anh, and thank you for clicking on this episode. Stay with us till the very end, because I'm super thrilled to be discussing our episode, Hip Hop Thrives, Fashion Thrives, today. Let's also give a warm welcome to our special guest, who are two stylish hip hop enthusiasts. Say hi, JoAnmin! Hi JoAnmin! Hi guys! What's up everyone! Okay, so without further ado, let's ramp things up! As I've mentioned in the previous episode, hip hop is not just a music genre or rap, it is an enormous industry that influences various aspects, such as fashion, TV programs, marketing, etc. And as the episode's name, Hip Hop Thrives, Fashion Thrives, suggests, we will be discussing hip hop's impact on the fashion industry in Vietnam, which I think is pretty apparent in our daily lives. Absolutely! Although when I mention hip hop fashion, the first thing that comes to my parents' mind is people with grinding teeth screws and headlocks. It's not actually all that scary. Yeah, I agree. Some might not know this, but streetwear items like hoodies or cargo pants are actually an influence of hip hop fashion. Yup, I bet we all have at least one of them in our closet. But how do you guys think this fashion trend became so popular several years ago? Well, I believe it originated from the USA, then with social media, it quickly got to Vietnam. Also, Vietnamese celebrities are always the ones who catch up with ongoing fashion transfers, so when fans see them in those outfits, they would definitely try to dress the same. Oh, cause fans tend to seek inspiration from idols to shape their styles, right? Yup, between now rap stars and DJs beginning to wear baggy clothes or high-touch shoes to express themselves, hip hop style has evolved into a symbol of freedom and rebellion in street fashion. I feel like because of such symbols, streetwear clothing has helped many individuals feel easier to voice their identity and find the right community. Oh, so that's why it got so prevalent in our country over the last decade, especially among youngsters like us. Now, before coming to the next part, let's enjoy a small ad from our sponsor for today's episode, Boo, one of the leading streetwear brands in our fashion industry. Are you a big fan of the Rapid TV show? Come to Boo to get a limited edition hoodie of your favorite rapper and show. We also offer lucky draws for every bill until the end of this year, so hurry to our booth at the fashion market for special gifts. Thank you, Boo, for sponsoring this episode. Now, when we mention local brands, do you guys realize many of them appeared right when more youngsters paid attention to hip hop clothing? Yeah, totally. Since brands often need to stay up-to-date with the latest trends to attract customers. Back in 2019, there was a huge rise in the number of local streetwear stores in Vietnam. Oh, yeah. I remember coming to school and seeing all my friends wearing clothes from well-known Vietnamese brands like Boo, Dirty Coins, or Bad Rabbit. It even felt weird not owning an item like that, too. And also, international brands like Stussy are champions, right? But they are not too common here for its extravagant price. I agree. It was really a thriving period for local streetwear brands. And I also took great pride in Vietnamese fashion designers for creating so many unique, high-quality clothes at such a reasonable price. And it's great seeing local brands trying to make traditional and modern elements in their clothes, too. That is so cool. Thanks for sharing, Jo and Minh. Wow, I feel so much more fashion-conscious after hearing all of those sharing from our guests. I suppose many of us listening to the podcast here feel the same way. So I really hope this session helped. This is also the end of today's episode, Hip Hop Vibes, Fashion Thrives. So special thanks to our two lovely guests for joining. If you want more insights into the enormous hip hop world, follow us to watch the upcoming episode next Saturday. See ya! See ya!