Chapter 4 - Maximize Learning With an Effective Content Strategy

Chapter 4, "Maximize Learning With an Effective Content Strategy," reveals the blueprint L&D pros need to conquer content chaos. Stop chasing tech fixes and adopt a robust strategy leveraging proven marketing techniques, focusing fiercely on relevance, organization, and accessibility. This guide details the planning, creation (including repurposing & crowdsourcing), publication, and governance of useful content, ensuring the delivery of personalized, timely resources that inspire learner action.