Podcast Assignment

The podcast episode discusses various aspects of digital marketing, including social media ads, influencer marketing, search engine optimization (SEO), and upcoming trends. It mentions the increasing investment in social media ads, with companies allocating a significant portion of their marketing budget to this strategy. The power of influencer marketing is highlighted, with an example of a successful campaign for the Stanley Quencher product. The episode also mentions popular influencer Alex Earl and her collaborations with various brands. SEO is described as a crucial component of digital marketing, aiming to increase website visibility and attract more traffic. The future trends mentioned include the rise of video content, voice search, and AI automation. The importance of privacy and security in digital marketing is emphasized. The episode concludes by encouraging listeners to stay curious and innovative in the ever-evolving world of digital marketing. Hey there everyone, welcome back to our podcast the five marketeers where we dish out all the latest buzz on digital marketing I'm Miranda Burks Jeffrey, and I'm thrilled to have you all tuning in today. Absolutely pumped to be here y'all I'm Marissa I'm Samantha and trust me folks. You've got some juicy digital marketing insights coming your way. Hey, hey Hey, it's your buddy Constance here at Davies Hall here ready to geek out over all things digital marketing with you guys And rounding out our awesome squad It's me Marissa Bartlett here to drop some knowledge bombs and maybe a few bad puns along the way Last but certainly not least. It's Giselle Thompson your friendly neighborhood digital marketing enthusiast here to chat and chew the facts with all of you All right, folks. Let's dive headfirst into the fascinating world of digital marketing picture this it's a non-stop party Where Brands are constantly mingling with potential customers and the internet internet is the ultimate venue You got that right Miranda digital marketing also known as online marketing It's all about spreading the word and making connections to the magical world of the internet and other digital platforms And let me tell you it's a wide range in 2023 companies around the globe threw down a whopping 270 billion US dollars on social media ads just alone and get this Experts predict that numbers are going to skyrocket beyond 300 billion by next year Whoa, talk about making it rain in the digital world And guess what a whole bunch of these companies are splashing out between 11% and 50% of their total marketing budget on social media Marketing it's raining dollars. Hallelujah, but hold on to your hats folks because digital marketing isn't just about social media Oh, no we've got a whole list of strategies of our sleeves from email blasts search engine optimization to killer content marketing and influencer marketing extravaganza Influencer marketing the rock star of the digital marketing scene influencer marketing is a collaboration between popular social media users and Brands promote brands products or services with over 4.9 5 billion active social media users worldwide Friends are dying to hitch their wagon to the next new influencer star picture this the tale of the Stanley quencher a relic of yesteryear brought back to life through a clever combo of affiliate marketing and social media savvy The Stanley quencher is a hundred and fifteen year old product It was discovered by a group of women in Utah who promoted it on a small town blog called the bye guys From there Stanley picks pivoted their marketing strategies to surround affiliate marketing and social media promotions Causing the now popular Stanley quencher to be promoted by a variety of ads campaigns and influencers Thanks to a little influencer magic Stanley saw sales shoot up a jaw dropping 275% Making them the toast of the drinkware town. You know what speaking of influencer magic? Let's talk about the Queen herself on social media. Alex Earl She has a jaw-dropping 6.6 million tick-tock followers and 3.5 followers 3.5 million followers on her Instagram. Alex is one of the biggest upcoming influencers at the moment Digital marketing has had her promoting and working with brands like white box boutique Revolve rare beauty road skin tart and the list just goes on One of the biggest products she has promoted and is known for its the drunk elephant bronzing drops Which are frequently sold out I have fallen victim to this purchase under her stellar influence have any of you guys fall victim to anything else the elephants promoted Unfortunately, I found myself for buying a lot of things. Alex has Posted and promoted my main my favorite one was a case in hair mask. It just wonders. I also myself Marissa Bartlett here Love looking on her Amazon storefront and purchasing stuff that she has on there. It's awesome But wait, there's more. Let's shift gears and talk about the unsung hero of digital marketing search engine optimization or CEO This is a crucial component of digital marketing that focuses on empowering a website's visibility The goal of search engine optimization is to increase traffic to a website by ranking higher in search engine results With the mind-blowing 3.5 million searches happening every single day. It is essential for businesses to optimize their online presence It's like a digital gold rush out here folks Yeehaw, and let's fast forward to the digital marketing trends of tomorrow from the rise of video content and voice search to a wild world of AI Automation AI automation is digital marketing Which is the which is the use of artificial intelligence technologies to automate various marketing tasks and processes AI automation empowers marketers to work smarter not harder by automating repetitive tasks Leveraging data-driven insights and delivering personalized experience that resonate with target audiences Technology is expanding and brands are taking the opportunity 91% of consumers want more online video content from brands. It's like we're living in a Skyfire blockbuster But hey with great power comes great responsibility, right? Digital marketers, we got to keep our eyes peeled for the pitfalls Especially in the realms of privacy and security for brands and consumers Thanks for the truth. And as we wrap up today's task, let's go over the over-expanding universe of influencers Marketing in 2024 from the rising cost to the quest for a real nest. It's a crazy new world that's here folks. Be ready You You So buckle up buttercups because the digital marketing rollercoaster is just getting started Thank you so much for tuning into the five marketeers as we discuss all things digital marketing Including social media and influencer marketing search engine Optimization and the digital marketing trends of tomorrow Don't forget to hit that subscribe button for more epic convos about all things digital marketing until next time stay curious and keep innovating