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When contacting cold prospects, it's important to avoid writing long, cold emails. Instead, keep it short and concise with a soft call to action. Aim for around 50 to 80 words to get to the point quickly and effectively. Stop writing long emails. No one wants to read ... Oh, fuck. Stop writing ... Stop writing long, cold emails. When you're reaching out to cold prospects, no one wants to read a long email. They want to read a short 50 to 80 word, short, concise, right to the point, with a soft call to action.