Episode 5 Crafting An Offer So Juicy That It Can Magnetically Attract Even A Cold audience

It is a misconception that you need a large audience to make consistent income in your business. Many people with big followings still struggle to make money. What is important is continually growing your audience and having an irresistible offer. The offer should provide so much value that potential clients feel compelled to say yes. Random bonuses won't work, the bonuses need to be valuable and stack up to outweigh the investment. Focus on building your audience authentically and creating an offer that is irresistible to achieve consistent income. Honestly, it doesn't matter if you are a coach, if you're a healer, if you're a majestic, whatever you want to call yourself. If you are selling to people, then you need to have an offer super, super important. So, one of the things that I do often see as a challenge when clients come to me is they can have like huge audiences. Or, let me put it this way, the biggest misconception about creating consistent to 5 to 10k a month, and I want to just underline consistent here, is that you need to have a large audience. You need to have a large following. This is one of the biggest misconceptions I see out there, and it's pretty dangerous because what it does is it keeps people who maybe don't have that much experience or who have a small audience, it keeps you in a mindset that you're kind of chasing a false truth. And it's, you're stuck in this cycle of when I have A, I'll get B, which will equal C. And if we go back to the episode that I did on timelines, that means that you are creating an emphasis that you're currently not in the reality right now of that version of yourself who is already creating consistent 5 to 10k a month. So, let me explain. So many people out there think that you need big audiences, and yes, it's true that you do need people to sell to because you can have like an amazing offer, but if you don't have anybody to sell it to, then it's going to fall on deaf ears. There's nobody going to be there. It's going to be like walking into a room and, you know, there's one person in that room, so there's nobody to sell to. But let me tell you the reason why I know that this is a huge misconception and is a dangerous one to fall into is because I've had clients come to me who have massive audiences. I've had clients come to me who have groups of 10k members. I've had clients come to me who have over 8,000 members in the community and have been in the online space for many, many years. They've got large followings on Instagram, but they are not making the income in their business consistently that they would like to. So, let's kind of talk about why that is. And for me, one of the reasons why I know that this is a misconception is because back in the day when I first started my business, I didn't have a Facebook group. And, you know, after kind of doing the whole cold DMing and realizing that that was not an aligned strategy for me, I decided that I wanted to create a Facebook group. And when I had, I had an email list of less than 200, I think it was 130. And actually when my group had, I think it was 50 members inside it, I made 15k in 45 days and then went on to make consistent money within my business. So, it's not necessary to have a huge following to create consistent money in your business. What is required is for you to continually to be growing your audience because when you're not bringing in new people, you run out of people to speak to. But what's even more important is that you actually have an offer to sell those people coming in. Because if you don't have, and not just any offer, let's be real here, not just any offer, this needs to be an absolute no-brainer. Because there's a lot of coaches out there who are saying, you know, you can charge whatever you want for anything essentially. And the reason why they're doing this is because they're charging people a lot of money to then teach them to cold DM, then jump on how a long sales calls where you make somebody feel like crap, put somebody in the fear, the fear-based feelings in that fight or flight central nervous system mode in order for them to purchase your program. But what a lot of them are not teaching is that if your offer, if you are growing your audience and you have an offer that is irresistible, i.e. your ideal audience is like, I have to say yes to this, like this is the offer for me, then you will sell it. Now, I've had people come into my world who I haven't even known who have bought my offers. And the reason why this works is because I am building an audience and my offer is irresistible. So when we're talking about irresistible, what do we mean? We mean that when your ideal client sees the investment, there isn't any hesitation. It's a steal for what you are offering in return. This is a huge, huge factor. So just think about when you're investing. Have you known like, oh my gosh, the amount that I'm going to get from this is totally worth what I'm going to invest. So I would do whatever it takes to go and make sure that I can locate these funds without putting my central nervous system completely out of whack. It's not just about adding in random bonuses because people will feel overwhelmed by bonuses. These bonuses need to be of real value. And often, when you can create an offer that stacks up these bonuses, stacks up the offer totally outweighing the investment, this is where people will come into your world and they can be totally cold. And this is exactly what I've experienced with having a small audience and having known somebody for a matter of hours and they buy my program because my offer is irresistible. So if you are currently not making consistent 5 to 10k months in your business, then I'd love for you to go back and look at how you're building your audience. Be really honest with yourself. Do you feel aligned with the way that you're building your audience and perhaps that's why you are not building it consistently? And as people move into your world, do you have an offer that is irresistible? Because I want you to be so damn excited about your offer that you would totally buy that. Because if it's the sort of offer that you want to buy, then your clients will absolutely be jumping at the chance.