Episode 4 Creating Consistent Content That Converts Clients!

Organic marketing offers various ways to build an audience and attract clients. There is no one-size-fits-all approach, as it depends on personal alignment and income goals. Creating content is essential for building relationships with clients, but many face challenges. Camp A struggles with inconsistency and burnout, while Camp B is consistent but unsure if their content is effective. Having a structured content plan for a year can provide freedom and relieve stress. It's important to evaluate the time spent creating content versus consuming others' content to avoid comparison and focus on serving clients. Organic marketing, whether or not you're doing email marketing, whether or not you're using a podcast. Maybe you're using paid traffic to build your audience. However you have decided, maybe it's a block. There's so many ways out there to actually build your audience and to convince clients. There's no right or wrong way. And this is what I say all the time. There isn't any cookie-cutter approach. It really is about being energetically aligned to the right strategy for you, for your business. And, you know, there's two main factors there is what feels energetically aligned to you, but also how much income you want to make in your business and how many hours that you actually want to work. So let's talk about content. We know that however we want to build a business, we still need to create content because this is a way that we're able to build a know, like, and trust. It's the trifecta to really creating a relationship with our soulmate clients. Now, I know for me with content, when I first started my business, I didn't really know how important it was to create content that connected and converted. Okay, converted being the really important part here for my dream clients. And so I did a lot of experimenting over the years and did a lot of training, did a lot of programs and really did find a system that was energetically aligned to me. And now I'm able to teach my clients it. But the two biggest challenges that I see surrounding content is that when clients come to me before I start working with me, I see that they fall into either one camp, Camp A or Camp B. Now, I'd love to know which camp that you actually fall into. So let's talk about it. So Camp 1 is this sort of person. So maybe you're a spiritual coach, maybe you're a healer, maybe you're in the well-being space, and you're inconsistent with your content. So you, maybe logically, you know that in order to stay visible online, you need to be creating content. You feel like you're probably not talking about your offers enough, but you don't know either what to say in your content to convert clients, or maybe you're suffering from a bit of content fatigue, content burnout, where you're on this like roller coaster of content, where you'll be like super consistent. And then you'll just be burnt out because you've run out of ideas, you've got writer's block, you don't really know if what you're saying is landing in your content, or maybe you're like me, where you're like you're a mum, and you're trying to juggle things. Maybe you've got a full-time job as well. So it's a challenge for you to stay consistent with your content and to really know whether things are landing. And maybe you're in Camp B. Camp B is the sort of coach, consultant, healer, who is really consistent. You're like the type A perfectionist, where you get stuff done. You're the person that people come to if they want to get stuff done, and you're super consistent with your content. You are always posting, and you're posting in numerous different ways. You're always creating content. In fact, it's hard for you not to create content. But your challenge is, you actually don't know if your content is landing, or you would like to shift into actually working less hours because you realize that you can't continue in this vein in your business forever. And so for you, what would be really, really beneficial is to have a content structure in place where you could create a whole year of content. You know how to repurpose your content. In fact, if you're either in Camp A, which, let's remind us, is super inconsistent, maybe on a bit of a roller coaster, or Camp B, who is super consistent, and both camps are really wondering how you convert clients through your content. Maybe you've had a couple of sales, but consistently, we're talking about here, we're talking about consistently being able to make five to 10K months in your business, and you want to know how you can use content to contribute to that without working more hours and with having some flexibility in your business. Now, just imagine how much freedom and flexibility it would bring you to have a system in place where you could create 30 days of content within a matter of hours, and then you could duplicate that so you have a whole year's of content mapped out. The benefits that I have experienced through this is, number one, and this is the biggest, most underrated reason that I don't hear any coaches talking about, is the impact that having a year's worth of content has on your central nervous system. Being able to know that if you have a family emergency, if your kids have a play, if you want to go away on an impromptu weekend away, fortnight away, whatever it is, or maybe you're still working your 9 to 5, or maybe you've got kids at home, having that year mapped out gives you such a feeling of freedom and really relaxes the central nervous system so that you're able to open up areas of your creative mind, step into more of your zone of genius in other areas of your business. And that can only happen when you shift out of the logical mind, when you shift out of this worrying that you're not doing enough, this not-enough-ness, this comparison, comparing your content constantly. So here's a little exercise for you before we go. I want you to actually do a content audit. I want you to look at how many hours, and do it maybe over, you know, if you're somebody who's inconsistent, maybe do this over the month, and look at how many hours a day you spend creating content. So how many hours you do brain dumps, how many hours you send yourself voice notes, how many hours you write notes on your phone, how many hours you spend actually creating, drafting, scheduling your content. Okay, this is a logical mind stuff that you've probably already thought of. Now the interesting bit is, go and do an audit, a time audit, an energy audit of how many hours you are spending scrolling through other people's content, feeling as if you are not doing enough. So if you're in Camp B, you're probably spending quite a significant time scrolling through other people's content, wondering why they are consistent and you aren't, and feeling as if you are not saying the things that they are, and beating yourself up about it. If you're in Camp A, did I just say Camp A? If you're in Camp B, you are consistently doing content, so I want you to go and have a look at the same thing, right? You're consistently writing content, but how much more time are you spending and energy going and looking at other people's content, and wondering if there's something that's missing in your content, that missing piece. This is not to be underestimated, and this is the part that most coaches aren't talking about. The time and energy that you are spending on looking at other people's content and scrolling and getting FOMO and comparing yourself is probably more than you are actually creating content. So I'd love to know if that's the case, and what it would do for you if you could have a system in place where you could create 30 days of content that could then be used to expand into a year's worth of content. This could be huge for you and your business, for your central nervous system to energetically align with your content, for you to step into your zone of genius, so you can actually focus on serving people, having conversations, meaningful conversations, and doing more of actually get you up in your zone of genius.