#3 - the best

The speaker, Caitlin Thomas, introduces WIN Los Angeles, an organization that has made a significant impact on the lives of over 14,000 children and families in LA. WIN provides prevention and early intervention services through a combination of in-home caregiver child psychotherapy and case management. They also offer community events and support services like rental and bill assistance, diapers, groceries, etc. WIN's strategies for success include targeting specific donor categories, focusing on therapy for children aged 0-5, and providing bilingual mental health services paired with intensive case management. They have achieved a high donor retention rate through storytelling and are working to diversify their donor base. Their commitment to enhancing donor experiences and increasing contributions allows them to expand their reach and provide mental health services to more individuals in need. Good evening, everyone. My name is Caitlin Thomas, and I will be presenting on the organization I work at, WIN Los Angeles. In the past year, WIN has had a profound impact on the lives of over 14,000 children and their families throughout LA. Our reach extends from South LA to the West Side, and at WIN, we're very proud of our innovative, award-winning model for prevention and early intervention. Our approach combines in-home caregiver child psychotherapy with case management, all focused on delivering measurable outcomes. This foundation of relationship-based care really does set us apart. But we don't stop there. WIN also hosts community events and provides education, rental and bill assistance, diaper, wipes, groceries, and more to families who are facing adversity. Our care aims to provide families with positive experiences and the support they need to heal together, build resilience, and importantly, prevent the transmission of intergenerational trauma. Now, let's dive deeper into our strategies for success. First, I identified our donors and prospects through behavioral data. Our donors primarily fall into the following categories. They are typically individuals and families in LA who are financially secure and age 35 or older. Many of them work professionally in the mental health or child development field, and we've noticed that most of our individual donors are high-value donors or monthly or seasonal donors, which really shows their consistent support. Moreover, our major donors really do engage with WIN. They attend our annual galas, they participate in fundraising event planning, and they share WIN with their peers. Moving on to step two, I narrowed down specifically to the therapy program at WIN. We currently have about 90 family clients with children age 0 to 5, and the unit price for one therapy session is set at $100. Major individual donors and partnership with corporate donors and the Department of Mental Health contribute around $400 a month, enabling our WIN families to receive four therapy sessions monthly. This results in an annual demand of $5,200 per year, with gross sales reaching $468,000 and a gross margin of $234,000. Moving on to step three, at WIN, our primary focus is on providing that bilingual English and Spanish mental health therapy paired with that intensive case management. What sets us apart from other therapy nonprofits is our specificity of children age 0 to 5 and our commitment to providing in-home care. Science shows that homelessness, substance abuse, chronic adult mental illness, and suicide are strongly correlated with early childhood trauma. Only targeting adults struggling with these issues have proved ineffective and very expensive. Therapy and support for parents and children during early childhood when the brain is still forming can prevent later addiction, school failure, violence, and mental health issues that arise as traumatized children then become adults. Allow me to share a quote from one of our clients that encapsulates the essence of what WIN really stands for. After my daughter was born, I had lots of anxiety. Some days I didn't have the energy to get out of bed or take a shower. Before WIN, I wasn't sleeping, I was losing my hair, and I didn't know if I could pay the rent. I was so stressed. I didn't know I could be a good mom, and I feel lucky because I can be the one who gets that help. With WIN, I can end this cycle for my family so my daughter has a better future. Moving on to step four, our return on customer investment at WIN stands at an impressive 250%, yielding an incremental gain of $1,000. Here's the rationale behind this gain. It's based on the average individual donor contribution per year, coupled with our success in securing million-dollar governmental contracts through the Department of Mental Health, and our strategic marketing initiatives that attract new donors, which ultimately lead to higher profits. We understand that sustaining this success requires a commitment to the three Cs. First, we have customer contribution. The initial income flow from our donors is $5,200 per year, and that provides WIN therapy sessions to our clients four times a month. Next is our customer commitment. We actively engage our donors to ensure regular and sustained giving. We offer options for donors to make automatic monthly contributions, host engaging fundraising events, and create those impactful marketing campaigns, like a matching donation initiative. And lastly is our customer champions. At WIN, we believe in involving our board and top donors through committee participation. This not only connects them with the organization, but also allows them to provide valuable feedback and actively contribute to our success. Before I conclude, I want to share a few additional insights. We've noticed that our donor engagement is really driven by our storytelling efforts. By sharing the stories of the families we've helped, we create a deeper emotional connection with our donors, and this has really resulted in an increased retention rate and contribution. Furthermore, we've embarked on a journey to diversify our donor base as well. We recognize the importance of inclusivity and are actively working to engage with donors from various backgrounds and age groups. This not only expands our reach, but also ensures the sustainability of our mission. In conclusion, our dedication to enhancing donor experiences through strategic initiatives, personalized engagement, and transparent communication really does set WIN apart. We are committed to building deeper connections between our supporters and the life-changing work that we do. Ultimately, our success in increasing donor retention and contributions enables us to expand our reach, offering vital mental health services to more individuals in need. Together with our donors as our partners, we are collectively building a brighter future for mental health, one where no one suffers in silence and everyone has access to the support and care that they deserve. If anyone has any questions or feedback, feel free to let me know. Thank you so much for your time and support. Thank you.