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When selling a high-ticket product like a mentorship program, it's important to focus on the outcome and benefits for the customer rather than just listing features. People care about what they will get and how it will help them. For example, instead of listing features, say what the program will teach and how it will help achieve goals. By emphasizing these benefits, sales will increase. Online coaches and course creators, here's one crucial tip when it comes to selling your high-ticket product. When introducing your, let's say, mentorship program, whether it be on your sales page or through emails, instead of listing all the included features, try to emphasize on the outcome people will get after they buy it. Why? Well, simply because people only care about what's in it for them and how will they benefit from your product. For example, instead of saying, here's my program where we have together live Zoom calls and Q&A's and much more, try this, in the next three weeks I will show you the reverse marketing strategy I use to consistently attract new clients for my business and how you can do it too. Now you see the difference here? After hearing the second sentence, you know exactly what you will get after buying the program and exactly how it will help you achieve your goals. So now, just feel free to use this tip to your advantage and see how your sales easily skyrocket.