John Video Open 6.2

A marketing opportunity is being offered by Fox5 and KUSI to veterinarians in San Diego County. The campaign aims to connect animal owners with their neighborhood vets. It involves a three-step campaign with 30-second messages promoting animal health and preventative tips. The campaign will showcase 40 vets and provide one phone number for viewers to contact. The program is open to local and regional vets, with pricing based on zip codes. The campaign is supported by Fox5 and KUSI and aims to grow vet practices with increased calls and online leads. Interested vets can find more information at MyVetSD.com. Welcome. Welcome to a brand new marketing opportunity from Fox5 and KUSI. With a smile on his face, he said that if you're a veterinarian, we thank you for taking the time to look at this. My name is John Savage and I have a marketing company that's called Green Valley Advertising. And I work with television stations all over the United States. But I live here in San Diego. Green Valley is a neighborhood that I lived in in Poway. I've been in this practice for 40 years, but on my own doing these type of marketing campaigns that we're going to share with you for the last 15 years or so. So I want to give you a glimpse into where we're going. Thank you for coming here to the message. You click the link to get you here. Now let me tell you where we plan on going because I think you're going to be excited just as much as I am. With that said, let's talk about this campaign. It's really a three step campaign and it's a step for animal owners in San Diego County to get aligned with their neighborhood vet. Right. And so maybe they lived in a different part of the county years ago and they moved up to North County. But they were living in downtown area and they got the family started and now they're rolling. And you live up in Lacadia and you're still getting in your car and you're going downtown. Come on. There are neighborhood vets that we want to showcase and provide to our viewers. The campaign goes this way. We're going to remind the viewers and the community about the importance of animal health for the next three months in this campaign through 30 second messages. All of our messages will have an upfront preventative type of a message. Health tips example would be don't leave the house without looking at the bowl of water. So it'll be interesting, unique, fun tips. But in summertime, it can get real serious. So hydration is obviously a point that I'm trying to get across. But and then at the end of the commercial, all 40 of our vets are going to be able to really enjoy what we have planned for them because we're going to show one phone number. The phone number that we're going to show is 1-888-88-MY-VET and that's the number in all of the commercials. We're creating a small cooperative in San Diego County. Now, we have mailed this out to, I don't know, that was just under 200 veterinary clinics and hospitals in the county. This is a program for the neighborhood vets or the local vets. The regionals are open. Yeah. If they want to participate, they can. But we're driving home messages about the neighborhood. What happened to that? I remember that as a as a young child here in San Diego. But we can separate this and make it equal for all by zip code routing. And that's what we're doing. When they call into our phone system, the first thing they're going to be asked is for their five digit mailing zip code to be transferred to the vet that's in their neighborhood. That's how we make this unique and almost equal for all. Now, some neighborhoods are going to be priced a little bit more than other neighborhoods, and you'll see that as you go through our store. You're in the store almost. When you're done, I'm going to ask that you go into the store. We have a recap video of how this works, as well as zip codes that are available on a first come, first serve basis. OK, I've said that now and I want to warn everybody that this has been a project for years and it's coming now to San Diego. These two stations, Fox 5 and KUSI, are great. They run my projects. They like them. They work and they've done them. So when I came back to them with this, they were without even a without even anything. They said, yes, let's go. This is a great idea. And so I hope you see the same, too. So what I'm going to do is I'm going to leave up my phone number because we're looking for vets so that you can be placed or our viewers will be placed in your neighborhood. OK, your neighborhood vet is important to the overall neighborhood and we want to make you a part of that. I hope that makes sense to you. And I hope you go into our store, spend the time, look at the pricing and see the rest of this presentation. If you want to call me, you can. I'm going to leave this up here for another 10 seconds or so. But I want this video to go for you to go on to the next level. OK, listen, four day work weekend. Your homework is to find your zip code and call me or call. There'll be numbers in there for the other folks at KUSI and Fox 5. They're now owned by one company here in San Diego. And their company is a nationwide company. So much for the neighborhood, huh? No, they are neighborhood. KUSI is neighborhood community. Fox 5 the same. So your message is in the right place. We're going to do it at the right time. And you're going to grow your practice with unlimited telephone calls and Internet leads from the number we show on the screen and online at MyVetSD.com.