facebook advertising done right

The speaker discusses the success of Facebook advertising for a funeral home. They emphasize the importance of positive comments and engagement from users, as well as the need to monitor and delete negative comments. They also mention targeting the 50+ age group and the impact of comments spreading through users' networks. The speaker highlights the effectiveness of their campaigns, which are not overbearing and have an affordable price point. They mention the ability to add funds to successful campaigns rather than starting new ones. The goal is to maintain a successful cost per lead metric and reach new potential customers. The speaker concludes by mentioning a website for more resources on selling pre-need and at-need funeral services. When somebody likes, shares, and comments on these ads, John, these ads just bloom and blossom even more so than what we do even by ourselves. And that's Facebook community done right, you know, that's Facebook advertising done right. It really is. Ann's the face and the nameplate of the funeral home at Quirineira, let's just be honest when it comes to pre-planning. And her years of experience, what goes back almost, what, two decades now, three decades now? Honey, 1982. Oh. Forty years. So, it comes down to basically making sure that we're being very out there in the community because, and doing it the right way, we're very cautious with our strategies, very mindful that we're watching over the campaigns like a hawk just for negative commenting because there are negative people out there still. And we really watch over our campaigns and delete the negative comments. The audience that we're going after, that 50 plus, are very cautious about what they put to sometimes because I think they're more mindful of their reputation and in the community. So, they're very mindful of what they do put out there. But I tell you what, most of our campaigns, I want to say 90% of our time, our campaigns have positive commenting on them. And they stir up more of a, I don't want to say like a review session, but sometimes it's just once one positive comment happens, we get a funnel effect of more and more positivity about who they are in the community. Hey, Ann's helped me do this already. I mean, Ann's even has this on her as one, a lot of them have like a little positive commenting, which helps make that even more of a positive response in the community about what she does and helps it be more relatable. When somebody comments, it goes out to their network now of friends and all of her friends get that ping like, hey, Ann or John commented on Ann's ad, you know, about Macquarie and Heron about how good she is or, hey, I've already pre-planned with Ann. Thank you, Ann, for helping me through this during a difficult time. You know, it's stuff like that, that it helps generate that voice in the community that helps these ads even generate more positiveness for that funeral home. That's how I say it. It's just not that we run these ads. It's what we do behind the scenes to be, make sure these ads are done tactfully in a way that's positivity in the community itself. When somebody likes, shares, and comments on these ads, John, these ads just bloom and blossom even more so than what we do even by ourselves. That's Facebook community done right, you know, that's Facebook advertising done right. Even how many ads a person sees, we don't saturate. We're not overbearing with our message. In fact, most of our campaigns, a user will see over that three-day period maybe two to three ads. That's it. They're not being hit over the head. Like I can look at my newsfeed on mine, I can see the same darn ads over and over and over again, and that's over saturation. If we would do that with our message, I guarantee we'd see a negative response. But we do it with an elegant way of, with a great price point. I think you said this before, John, when we first started. It's a price point that most people think can't be effective. It really is. It's a really effective price point that most funeral homes, like, yeah, $150, really? That's it? Yeah, $150. It'll generate so much positiveness and hopefully along the way grab a lead or two that really helps impact not only Ann's business, but the business of the funeral as a whole. I'll tell you what, John, this is a secret. We don't want to tell people about this secret too often, but we've now formulated the fact and tested this theory that if you have a successful campaign and say it's generated 20, 30 leads, instead of rebuilding the campaign for a whole new campaign, we are able to actually add dollars on an existing campaign that's successful and optimized and extended, and it's actually had further success. It allows us to not even think about rebuild. Let's just continue that success. What we try to track there is really if it's having a successful cost per lead metric, we kind of engage in our head, okay, I'm going to let's get this threshold point. If it gets to this threshold point of, okay, it was that $5 cost per lead, it's staying within that $5 to $10 cost per lead, we're going to stick with it and keep that campaign going as long as possible as far as our strategy. To that client, they're like, well, does that mean more people are going to see it more often? Nope. Nope. We're going to hit new people. We're just going to hit new people. It's not about seeing it and being over-saturated. It's going to be pushed out there to more people in the market that have an interest. It's free marketing. It's what it is then. It really is. It's free marketing. Visit SellMorePreNeed.com today for more tips, tools, and resources to help you sell more pre-need and at-need funeral services. Thanks for listening.