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Joe Davis

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This information covers several topics, including just-in-time ordering, click-through rates, customer relationship management systems, and the cost categories associated with site creation packages. Just-in-time ordering involves purchasing enough inventory to fill current and imminent orders. Click-through rates measure the success of an advertisement by tracking how many users click on it and are redirected to the marketer's website. Customer relationship management systems analyze customer metrics to improve relationships with the business. The cost categories for site creation packages include initial inlay costs, monthly recurring charges, per product fees, and transaction fees. Most of these costs are related to third-party software systems like Squarespace or BigCommerce. The speaker concludes by thanking the audience and hoping they learned something. In summary, we have covered just-in-time ordering and how it is the method of purchasing only enough inventory to fill current and imminent orders. We have covered a click-through, which is a redirection from an advertisement to a marketer's website caused by the user clicking on an ad. The purpose of a click-through, which is it sends the user directly to the marketer's website, provides the click-through rate, provides a metric for the publishing website to charge marketers, and it provides marketers a metric to gauge how successful an advertisement is. We have covered the purpose of the Customer Relationship Management System, which is a system designed to analyze customer metrics as a resource to improve customer relationships to the business. We have covered the four cost categories associated with site creation packages, including the initial inlay costs, or outlay costs, which is the cost associated with the components of the package, which are the software, hardware, and setup, the monthly recurring charges, per product fees, per transaction and percentage of transaction fees, and how most of these are related to third-party software systems, such as a Squarespace or a BigCommerce. At this point, I would like to conclude my presentation. I would like to thank everyone for listening, and I hope you learned something.

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