You have a crazy idea that's been bumping around in your head for months, years, even decades. That's the idea that unlocks all the things you've wanted. You might not have words for it, or be able to describe it in an elevator pitch, but it's that scary thing you keep coming back to. It might be the kind of thing you think people will mock you for. It definitely is the thing you have no idea how you'd pull off. That's the thing that holds the key. This is me, telling you it's time to start.