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Have you ever come across a collectible that's worth millions of dollars? Museums are full of them. The Mona Lisa arguably defies value. No sum of money could pay its worth. Michael Jordan basketball shoes, a first edition The Great Gatsby, a mint condition Model T. All of these have great value because people have agreed en masse to revere them. We rarely translate this defining of value to smaller, rarer commodities, and because of that, we miss the lesson in value: people determine value. Ob