Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scien
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"Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Science" is a book written by Herbert Newton Casson in 1911. It is a comprehensive study on advertising in the United States at the time, and the first attempt to apply the principles of Scientific Management to the problems of Sales and Advertising. The book highlights the importance of efficiency in the selling and advertising industry, considering that the total advertising in the United States amounted to two million dollars a day and the total sales in the home market alone amounted to one hundred million dollars a day. It is a valuable resource for anyone interested in understanding the evolution of advertising and sales in the United States.
