Daniel Hansen's career by NotebookLM Podcast

Daniel Hanson, creative director at Mellow Vibes Cannabis Edibles, has had an unconventional career path. With a background in skincare, he has developed skills in product development and sales, which have proven useful in the cannabis industry. Skincare and cannabis have overlapping elements, such as the importance of sensory experiences and branding. Hansen's LinkedIn profile shows his interest in customer experience and brand building. He emphasizes the need for personalization and innovation, even suggesting the use of AI. Hansen's career path teaches us to embrace diverse experiences, be vocal about our interests, and be comfortable with uncertainty. Ever wonder how a skincare expert ends up designing cannabis edibles? Buckle up, because today's Deep Dive is all about those unexpected career turns, right? We're going to be taking a look at the career of Daniel Hanson. He is creative director at Mellow Vibes Cannabis Edibles, and we're doing it all from, you guessed it, the LinkedIn profile that you sent us. What? I'm intrigued. I'm getting surprises. Right. Yeah. Just a quick glance at this profile, and let's just say this isn't your typical career ladder climb. This is more like a jungle gym. Right. 15 plus years in skincare. Wow. Which, on the surface, seems like a million miles from cannabis, but he's got the product development background, sales experience, even built an e-commerce site. Wow. So he was quietly building a skill set for this booming industry that he couldn't have even predicted was going to be a thing. What's fascinating here is how those seemingly separate worlds, right, skincare, cannabis, they actually have some intriguing overlaps. We often think about branding as like a visual thing, but with skincare, the sensory experience is huge EE. That translates directly to edibles, where taste, texture, even the ritual of consumption really matters. Okay. I see where you're going with this. It's not just about slapping a logo on a package. It's about understanding how to craft a whole experience around a product. Exactly. And let's not forget the regulatory hurdles in both industries. Oh, right. Skincare has its own set of labeling laws, ingredient restrictions, the whole nine yards. Hansen's probably got a sixth sense for navigating red tape by now, which is absolutely essential in the cannabis space. Totally. And speaking of navigating tricky terrain, check out his LinkedIn motto. Okay. Do something impossible every day. I love that. So is his move to Mellow Vibes, a dynamic national cannabis edibles brand, as he puts it, his version of impossible? It's certainly a bold move. I mean, there's inherent risk in aligning with any burgeoning industry, but the cannabis landscape is a whole other beast. Different regulations in every state, constantly shifting public perception. It takes guts to dive into that. So not just talking the talk, but like walking that tightrope. It makes you wonder, did Hansen intentionally seek out this challenge? Like, did he wake up one day and say, time to shake things up with edibles? It's highly possible. Yeah. I mean, look at the breadth of his role at Mellow Vibes. Yeah. Products on branding, campaigns, social media, web assets, even supporting their expansion across state lines. It's a lot. This isn't someone content with the sidelines, you know? He's diving headfirst into the deep end. Yeah. It's like he's conducting this grand experiment, right? Yeah. Using all of his past experiences as ingredients, but we're here for his LinkedIn activity. And you know I love it when a profile goes beyond just listing job duties. Of course. Yeah. It becomes like a peek into their thought process. Yeah. You know? Yeah. And Hansen's is active. Yes. To say the least. Remember that article that he shared? Customer experience is everyone's job. Yes. With the tagline, this is peak capitalism. Oh, yes. What is he trying to say with that? It's like a challenge to the usual corporate ladder mentality. Exactly. On the surface, it screams customer centricity, which is vital in any industry, but in cannabis, where it's still so early days. Brand loyalty is everything. Right. You're not just selling relaxation. You're selling an experience. And that's where Hansen's skincare background could give him a real edge. Right. Imagine the sensory details he's thinking about. Oh, yeah. Packaging, the aroma. It's true. Even the sound of opening an edible. Oh, yeah. All of that contributes to the experience. It's like he's creating a sensory symphony, tailored to different moods and occasions. And that peak capitalism tagline. Yeah. Maybe it suggests that he sees this going beyond profit. Okay. Like, if you genuinely improve people's lives, the success follows naturally. Okay. Now, that's an aha moment. Wow. It's not just about selling more gummies. Right. It's about becoming a part of the customer's self-care routine. Yes. Building trust in a way that traditional advertising can't do. Precisely. And this isn't just me speculating. Okay. Look at his engagement in LinkedIn discussions. Okay. Yeah. He has strong opinions about brand building, especially for virtual events. Right. Which are huge in the cannabis space right now because of the regulations. Right. Totally. Yeah. He had that comment thread about virtual event guidelines. Yeah. He wasn't just talking about fancy graphics. No. He was emphasizing the need to really understand your audience. Yes. Tailor the experience and stay true to your brand. It was surprisingly insightful. Yeah. It's like he was saying, don't get lost in the digital noise. Mm-hmm. Remember why you were doing this in the first place. Yes. And the fact that he emphasizes measuring success, tracking engagement, it shows that he's not just a creative dreamer. Right? Yes. He's data-driven too. Absolutely. He even suggested stepping out onto a whole new platform to really stand out. Oh. He's not afraid to take risks, try new things, push the boundaries. Mm-hmm. And that's essential in a fast-paced industry like cannabis. Right. It's like he's saying, don't be afraid to break the mold. Mm-hmm. Experiment. Find what works best for your brand. Exactly. He's all about innovation, right? Yeah. Finding new and better ways to connect with people. And that's where his interest in AI starts to make a lot of sense. Yes. Remember, you were initially surprised to see him engaging with AI content. Yeah. Now it feels like such a natural fit. It's like it clicked into place. Yeah. He's not just designing edibles, he's designing entire experiences. Exactly. And in a world that's so saturated with information, AI could be the key to personalization on a whole new level. Imagine this. Yeah. Personalized cannabis recommendations. Okay. Based on your mood, your preferences, maybe even your skincare routine. Okay. It sounds far-fetched, but with Hanson at the helm- Yeah. It wouldn't surprise me if Mella Vibes is already exploring those possibilities. Okay. Now that's what I'm talking about. Right. Those aha moments where you connect the dots and suddenly the whole picture becomes clearer. Yes. Hanson's not just following trends, he's anticipating them. Yeah. Maybe even shaping them. It's funny how a simple LinkedIn profile can spark so many what ifs. Right. We haven't even tasted his edibles yet. I know. But I'm already getting a sense of the Mella Vibes brand just from reading his posts. That's the power of a strong personal brand though. Yeah. Especially for someone who's in a creative leadership role. Yeah. Hanson's not just building a company, he's building a community. And he's doing it by being authentically himself. Yeah. Skincare background and all. And that's what I think makes this deep dive so insightful. Yeah. It's not just about cannabis. Yeah. It's about the future of work itself. Mm-hmm. Like the old playbook of just specializing in one thing. Totally. It's out the window. Gone. Hanson's a prime example of that. Yes. He's not afraid to blend seemingly unrelated experiences. In fact, those unusual combinations are what make him so innovative. Totally. He's got this panoramic view of the business landscape. I love that. I love that. Yeah. So, what can we learn from all of this? Okay. Aside from the fact that I now really want to try these edibles. Of course. What are the takeaways for our listeners? Okay. Many of whom are probably thinking like, how do I make my career path that fascinating? First and foremost, embrace your inner magpie. Okay. Collect experiences, knowledge, even hobbies that seem totally random. Yeah. You never know how they might connect down the line. It's like that saying, creativity is just connecting the dots. Exactly. Yeah. Hanson's career is a master class in that. It really is. He's taken dots from skincare, sales, technology, even a bit of philosophy, it seems. And he's creating something totally new. Right. And don't underestimate the power of being vocal about your interests. Oh, yeah. Hanson's active on LinkedIn, sharing articles, engaging in debates about AI, customer experience. Right. And that's how you build a reputation as someone who's like forward thinking. Yes. Someone who's paying attention to the trends that matter. He's not just clocking in and out. You know? Yeah. He's part of the conversation. Yeah. And those conversations can lead to unexpected opportunities. For sure. Collaborations, even entire career shifts. Exactly. Yeah. And finally, I think there's a lesson here about being comfortable with uncertainty. Yes. Hanson's career path hasn't been linear. No. He's leaned into the unknown at every turn. He's living proof that sometimes the most rewarding journeys are the ones that we don't see coming. A hundred percent. Absolutely. So to everyone listening, here's your permission slip to be a little unconventional, a little curious, and maybe even a little bit extra when it comes to your career. You never know what amazing opportunities might be waiting just around the corner. Well said. And with that, we'd like to thank you, our listener, for taking this deep dive with us. Remember, inspiration can come from the most unexpected places. Who knew we'd find so much to unpack in one LinkedIn profile? This has been a wild ride.